Some say that marketing in August is a waste of time. And for most dental marketing, they would be correct. That’s because most dental marketing sucks and is often a waste of time in any season. But it doesn’t have to. It all starts with identifying your target audience and then crafting a headline that […]

I’m a sensitive guy, at least down there. My wife gets the expensive, cushiony brand to please my delicate derrière. But lately, I’ve noticed a change. The once thick, comfy, quilt-like squares have become thinner! The “thread count” has succumbed to the pressures of inflation and my tush the butt of the impact. Many things […]

I started my own practice in 1980. My personal accountant at the time, my friend Rick Kravitz, now the Editor in Chief of the CPA Journal, and I have been talking about recent developments and the newly passed law. He’s very concerned because there’s a shortage of CPAs. In 1979, in preparation for opening my […]

With the hiring/employment crisis currently being experienced by dental practices around the country, the issue of WHOM to hire has become a pressing question for many dentists. Do I hire for experience, skills or other, less tangible, or measurable qualities? Many consultants recommend hiring for ATTITUDE, APTITUDE, and CULTURAL FIT, rather than for experience and […]

Ok, Politicians don’t want to call it a recession. They point to positive numbers like employment and even corporate earnings. They want to change the definition. Potayto, Potahto, tomayto, tomahto. If you, Dr. Small Business owner, act as if everything is honky dory, you’re setting yourself up for disappointment, or worse. Is this going to […]