This just shows that pricing and presentation matters.  In the case above, it points out that people feel good about gaming the system.  They buy 3 individual watermelons because they perceive it as a bargain, even though they set out to buy ONE. Seriously.  What heuristics do you deploy to encourage people to say YES? […]

While the Olympics might have lost some of their previous glory and luster, the closing ceremony always draws a large crowd. What does such a ceremony tell us? What is it supposed to convey? In his book, “Setting the Table”, restauranteur Danny Meyer discusses how leaving patrons with a “good taste in their mouths” is […]

How can these three things possibly be related?   They are, and in a very profound way.  PERSPECTIVE! This week all the talk, even in the Wall Street Journal, was about how Simone Biles, touted as a gymnastic GOAT (greatest of all time) faltered.  And more to the point, how she reacted after a failure […]

A new book by Mike Kim, “You are the Brand” discusses principles of how to improve yourself, build your expertise, authority, and communications. He asks the reader to ask themselves 3 questions. 1. What pisses you off? 2. What breaks your heart? 3. What’s the big problem you are trying to solve? The answer to […]

Recently, I went to a Physician’s office for a routine preventive, cancer screening exam.  It was my first time with this doc, as my previous doc retired in his 80’s.  The new doc was a local, nice guy whose father started the group 40 years ago.  The father has retired and the son, the doc […]