The Liberated Practice Helps You Grow Your Dental Practice
With 30+ Years of Proven Experience, You're in Good Hands.
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"Dr. Goldberg’s knowledge in dental practice management — especially physician referrals — has been life-changing for me and my community. Every session is enriching and practical.”
Dr. Anisa Patel, Your Social Dentist, Mumbai
The Liberated Practice helps dentists achieve total practice transformational success.

Regardless of where you are in the life cycle of your practice, The Liberated Practice seeks to help you optimize results to achieve your goals.
For US, it’s all about YOU.
We don't believe in cookie-cutter processes and that's reflected in our custom approach to helping our clients achieve the success they desire in their practice.
Seven Powerful Strategies to Help You Achieve Practice Success

Powerful Leadership & Vision
Dentist-owners spend long days working IN the practice and often don’t have the time to spend doing critical thinking. Many never stop to think how their practice life is impacting their family, social and spiritual lives.
Our Strategic Thinking and Planning Process results in the following:
- Create a crystal clear vision of success in business and personal life.
- Take this vision and creates an action plan, business plan and marketing plan so that you know every day what to do to grow and fulfill your goals.
- Think long-term, see trends and plan for a healthy and profitable transition.
- Become a more effective leader.
Mindset Mastery
It’s common for Dentist-Owners to struggle with self-doubt, fear and limiting beliefs at all stages of practice development. Such mindset pitfalls can sabotage success.
We focus on resolving these roadblocks to achieve:
- Getting over the inner fears that are holding back growth.
- Releasing mental blocks that limit personal, professional and spiritual growth.
- Adopt a winning mindset that will enhance every aspect of life and promote a positive outlook of the future.
- Create a better life-balance.
Dream Team Building
Dentists can struggle with people in their employ who underperform, act in self-interest or are unaccountable. Plus turnover has an immense cost on both the practice and the stress level of the dentist-owner.
We will show you how to:
- Attract, hire, motivate and retain people who will be self-motivated, productive and accountable.
- Create a team or better yet, a community culture.
- Delegate so the Doctor-owner can cut hours while increasing production.
- Recognize the signs of team and individual dysfunction and learn how to proactively cope with it.
- How to constantly recruit to facilitate desired growth and expansion.
Unique Magnetic Marketing and Branding
Dentists are not trained in marketing and often fall prey to schemes that fail to give an adequate Return On Investment (ROI). Just as bad, are Random Acts of Marketing (RAM). Every Dentist’s personal practice philosophy and market environment calls for different marketing strategies.
We'll help transform your marketing by showing you:
- How to evaluate current marketing activities and suggest changes that will allow you to attract the RIGHT type of patient.
- How to facilitate more effective marketing decisions.
- Examples of high-converting marketing copy.
- How to implement a proven system that prevents sporadic new patient flow, attract the right types of patients and pre-sell them.
- How to review phone skills to the front desk that supports rather than hinders marketing efforts.
Powerful Case Presentation and Acceptance
Getting patients to consistently say, “YES” to your best care is the goal. Dental School doesn’t prepare a dentist to effectively “sell” patients on the care they truly need.
Education is only a small part of the process. And, case acceptance is where most practices flounder. Patients deserve to get the best care possible.
We'll help you put this in place in your practice by showing you:
- How to identify the bottleneck in the process.
- Simple to follow techniques that will result in dramatically increased case acceptance.
- A system that deals with “I have to think about it”.
Follow-Up, Maintenance and Patient Reactivation
Practices can loose a fortune by not keeping patients engaged.
When patients fail to follow through with needed care everyone looses. When they fail to come back, everyone looses. Patients lost to maintenance/follow up/recare winds up costing the office valuable time and resources to reactivate them.
Our processes will show you:
- How to stop CHURN (patient turnover) through a system of active patient engagement.
- How to recognize and stop churn dead in its tracks.
- How to use patient relationship management tools.
Fiscal and Financial Follow-Through
Dental Practice overheads are eating up profits. Some practices are making more money only to find out that their profits are lower.
Working harder and longer hours is not the answer. Doctors are deferring retirement because they haven’t planned and/or saved. And when they do retire, they can’t lead the lifestyle they want.
Let's get a handle on your finances by:
- Evaluating current practice trends.
- Doing overhead analysis
- Profit optimization and allocation
- Fiscal planning
- Advisors
- Tools
- Resources
Transition and Exit Planning
Far too many dentists cannot retire when and/or HOW they want. They spend their entire careers caring for others; yet neglect themselves and their family’s needs. Your family, your patients and your staff rely on you to help them during a transition or exit.
We seek to provide guidance to achieve the desired outcome.
- Set up a time-focused plan
- Promote strategies to maximize value
- Help design systems to achieve transition/exit

“Dr. Goldberg doesn’t just teach — he partners with you. He helps align your vision, your people, and your systems so your practice can thrive.”
Dr. Charles Vittitow, The Local Dentist, Bellingham Wa
Articles by Dr. Michael Goldberg

Dr. Goldberg has been a contributor to several dental publications for many years. Read a few of his articles below.
It’s Not JUST About the Science
For OralDNA Labs
Is A Medical Model Right for Your Practice? Part 1: Telehealth
For OralDNA Labs
Is A Medical Model Right for Your Practice? Part 2: Two Visit New Patient Appointments
For OralDNA Labs
What’s a “Hygiene Visit” Worth?
For OralDNA Labs
Do You Truly Believe in Prevention?
For OralDNA Labs
Ethically Using the Principles of Influence: Persuading People to Move Towards Health and Wellness
For OralDNA Labs
A Competitive Advantage: Part One
For OralDNA Labs
A Competitive Advantage: Part Two
For OralDNA Labs
Podcast Appearances by Dr. Michael Goldberg

Dr. Goldberg has been a guest on dental podcasts for many years. Listen to the episodes below.

The Liberated Practice and Dr. Michael Goldberg are one of the only practice coaching businesses to have earned the Ethical Influence Practitioner designation by the Cialdini Institute.

Empower Your Team. Elevate Your Practice.
When your team is engaged, trained, and empowered, everything changes: patients feel it, referrals multiply, systems run smoothly, and profits rise.
A unique membership program designed for your ENTIRE TEAM to help grow and shape the future of your dental practice.

“Michael’s writing and teachings are always insightful, often profound. I recommend him to everyone in my network.”
Stan Kinder, CEO, Everything DSO

Dr. Michael Goldberg
Graduating Magna Cum Laude and elected to OKU from Tufts, Michael did a GPR and then entered Private Practice and Academia in 1977. He was on Faculty at Columbia University and New York-Presbyterian Medical Center and New York-Presbyterian Medical Center for 30 years in many positions including Director of the GPR program and Director of the course on Practice Management.
Michael built a prestigious group practice in Manhattan where he focused on comprehensive, whole-body care. As he treated so many physicians, his colleagues dubbed him “The Doctor’s Dentist.”
He is a Fellow of the AGD, International Academy of Dental-Facial Esthetics, The New York Academy of Dentistry, the American College of Dentists, and a charter Fellow of the American Academy for Oral Systemic Health.
Michael teaches practice management at Temple University and speaks nationally and internationally on a variety of subjects. He and Practice Perfect Systems are the official practice management consultants to the Spencer Study Club, their Business Elite Groups.
Michael has authored 3 books, including “What the Tooth Fairy didn’t Tell You”, “Beyond Ahh: A Guide For Physician’s” and “From Here To Where; a guide for dental practice success”. He’s recently had been the chief editor of a book on Sleep Dentistry written by 24 of North America’s finest dental sleep practitioners.
Michael is on the board of 3 charitable organizations that help provide care for the indigent and people with special needs around the world.
His mission: help people who help people help more people.

Laurie Jay
Laurie, who was trained and worked as a school teacher, began her dental career reluctantly in 1982 working part-time in Michael’s first private practice. She has a background in accounting from Columbia University and brings her fiscally savvy approach to private practice and consulting. She has worked for several types of practices including the “corporate style” practices while being employed by Columbia Presbyterian Medical Center. She worked for Coaching Solutions as a consultant going to offices and providing analysis and offering solutions.
Laurie is an expert in Front Desk management issues as well as accounting practices. She has a special interest in the prevention of embezzlement and other nefarious practices.
She too loves spending as much time as possible with her children and grandchildren.

