Articles

For Dental Practice Success

Which Finger Are You Giving Your Patients?

Feb. 15, 2026
How unclear messaging in marketing and case presentations is quietly sabotaging your practice Most of this year’s Super Bowl commercials were… fine. The Clydesdales did what they always do. The patriotic moments were safe. Lay’s and Pepsi were pleasant. Dunkin’s nod to Good Will Hunting and Xfinity’s to Jurassic Park leaned into nos But there were no true belly-laughers. And who doesn’t
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What the NFL Missed

Feb. 09, 2026
The public controversy surrounding the halftime show quickly became political. But politics wasn’t the real issue. Money was. And there were 10 million reasons Bad Bunny was a bad business decision. A single 30-second Super Bowl commercial now costs roughly $10 million. That price isn’t for entertainment—it’s for attention. Advertisers aren’t paying for eyeballs; they’re paying for focus, recall, and emotional imprint. Which is why
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I Love Great Marketing

Feb. 08, 2026
It’s the only reason I watch the Super Bowl. Recently, I listened to a replay of a webinar given by a defrocked dentist who has built a sizable following in the Dental Sleep Medicine space entirely through excellent marketing. He’s now promoting a two-day workweek. From a marketing standpoint, it was masterful. From a professional standpoint, it was troubling. I
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Pictures as Stories: Why Proof Matters in the Patient Journey

Jan. 25, 2026
My grandson is a Mets fan. It’s probably his only flaw.  I blame that on my son-in-law. Years ago, when my daughter happened to be coming into the office at the same time Carlos Beltrán would be there, I saw an opportunity I couldn’t pass up. I asked her to stop and buy a baseball on the way in. Then
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What Your Patient Sees, They Feel

Jan. 18, 2026
Last week, I shared a story about being in physical therapy where the TV was tuned to a game show. Not for me. For the staff. At one point, my therapist asked how something felt—then admitted she was talking to someone else. That moment wasn’t about Wheel of Fortune. It was about attention. Presence. And what patients absorb when they’re vulnerable.
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Wheel of Misfortune

Jan. 11, 2026
Both times I went to physical therapy, the large-screen TV was tuned to Wheel of Fortune. I assumed it was there to distract patients during their sessions—harmless background noise, a few vowels spinning by. Reasonable enough. But what I observed was far more interesting. The patients barely noticed it. Some of the staff, on the other hand, were locked in. At
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America at 250: Leadership, Freedom, and the Responsibility to Build Better Teams

Jan. 04, 2026
As America approaches its 250th birthday, we are invited to pause—not just to celebrate, but to reflect. Nations endure not because they are flawless, but because their leaders repeatedly recommit to the principles that made them possible in the first place. Freedom. Responsibility. Human dignity. The belief that tomorrow can be better than today—if we are willing to do the work.
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A Shit-A-Rein of This… and a Shit-A-Rein of That

Jan. 02, 2026
And Why Great Practices Are Never Built by Accident My wife’s grandmother was an extraordinary cook. When someone asked her for a recipe, she would smile and say, “A shit-a-rein, a shit-a-rein.” A little of this. A little of that. The result? No one ever managed to duplicate her dishes. A shame. Years later, when colleagues began asking me what
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Working Backwards

Dec. 31, 2025
Why Goal-Setting Isn’t Enough for Dentists Anymore Most dentists are good at setting goals. Production goals. Collection goals. CE goals. Maybe even a “take a vacation without checking email” goal (ambitious, but we’ll allow it). And yet, many still arrive at year-end with an uncomfortable thought: “I worked incredibly hard… but I’m not sure what I actually built.” That’s not a motivation
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You Become the Mask You Wear: “Fake It Till You Make It” and Other Advice Dentists Often Misunderstand

Dec. 28, 2025
A friend recently asked me how I deal with a client who lacks leadership qualities. It’s a fair question—but also a revealing one. Because in nearly every struggling dental practice I’ve encountered, the singular constraint is not systems, marketing, staffing, insurance, technology, or even clinical excellence. It’s leadership. And before that statement triggers defensiveness, let me say this clearly: that’s
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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Latest Articles

Which Finger Are You Giving Your Patients?

Feb. 15, 2026

What the NFL Missed

Feb. 09, 2026

I Love Great Marketing

Feb. 08, 2026

Pictures as Stories: Why Proof Matters in the Patient Journey

Jan. 25, 2026

What Your Patient Sees, They Feel

Jan. 18, 2026

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE book

Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT

Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT