Articles
For Dental Practice SuccessWith a staggering, record audience of over 130 million viewers and a jaw-dropping $8 million price tag for every 30-second commercial, Super Bowl LIX ads aren’t just entertainment—they’re a masterclass in consumer psychology. And if billion-dollar brands are willing to shell out that kind of cash to tap into trends, there’s definitely something we can learn and apply—yes, even in
Go BEASTIES!
Feb. 09, 2025What an incredible experience watching both the seasoned and the fresh-faced BEASTIES navigate their journeys from Good To Great. Laurie and I are beyond grateful to the Spencer family for welcoming us into their world—it’s an honor and a joy to be part of this community. Now, let’s talk about The Super Bowl. Sure, it’s the biggest football game of
They Lied
Feb. 02, 2025No, I’m not talking about politicians, shadowy deep-state operatives, or an unfaithful spouse. I’m talking about insurance companies—and the lies they’ve sold, wrapped in shiny packaging and tied up with a bow. And the worst part? These lies have been repeated so many times that it’s become gospel. It has shaped behaviors—of patients, of dentists, of entire dental institutions. That’s the
Big Dumb Marketing
Jan. 26, 2025When I look at the image attached, I cringe. Anyone who remembers 9/11 would. But never underestimate the sheer audacity—or idiocy—of marketers at big, clueless companies. They might as well have written, “Paris, We’re Coming For You Today” in bold letters. Bravo, Pakistan Airlines. Bravo. But hold on—this level of insanity isn’t limited to aviation. Oh no, the dental world
The Smiling Practice: A Formula for Growth
Jan. 19, 2025Imagine a dental practice—a warm office filled with the hum ofcare, the laughter of patients, and the muffled conversations of a dedicated team. The dentist at the helm, we’ll call her Dr. Jones,has a big dream: not just to treat mouths but to create a space where people feel cared for, where excellence shines through every interaction. But how does
It’s Never Just ONE Thing (I Wish It Were That Simple)
Jan. 12, 2025Winning a marketing contest from Dan Kennedy’s Magnetic Marketing group was pretty exciting—like discovering the match to the sock you thought the dryer ate. My story even made it into this month’s NO BS Magnetic Marketing Newsletter. Fancy, right? The sales letter I used to sell my practice was also featured, and shortly after, another member, a physical therapist, called to
The Best: Why We’re Obsessed and How to Capitalize on It
Dec. 30, 2024In a world where lists and rankings reign supreme, it’s worth pondering: why are we so captivated by the notion of “The Best”? Is it collective FOMO (fear of missing out) or something deeper? Spoiler alert: it’s both—and a lot more. Since this obsession seems as incurable as a caffeine addiction in dental school, let’s explore how you, as a
Naughty or Nice: Reflecting on Your Dental Practice Year
Dec. 22, 2024As the year winds down and the holiday jingles become inescapable, it’s time for every dental practice owner to make a list—and no, it’s not for Santa (though, hey, who wouldn’t want a sparkling new scanner delivered down the chimney?). This list is all about summing up the past year: the wins, the lessons, and yes, those moments that were
ARMY-NAVY LESSONS
Dec. 15, 2024The “Army-Navy” football game is one of the most storied rivalries in sports history, originating in 1890 when the two military academies first faced off on the gridiron. What began as a casual competition to boost morale and showcase athleticism among cadets and midshipmen has evolved into a cultural phenomenon, representing not just a rivalry between teams but a shared
It Was a Bad Week for the Insurance Industry
Dec. 09, 2024This week, the industry faced significant challenges on multiple fronts. First, a United Healthcare CEO tragically died in what authorities are calling an apparent revenge killing. This somber and shocking event underscores the intense frustration some individuals feel toward the industry. Meanwhile, Anthem Blue Cross Blue Shield reversed a controversial decision to limit general anesthesia coverage, following public and regulatory
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