Articles

For Dental Practice Success

Reciprocity, Liking, Charity and Success

May. 19, 2024
Last week I was honored to help celebrate the 40th anniversary of Dr. Cialdini’s monumental book “Influence”.  Along with other members of the Cialdini Institute, we listened to a host of speakers giving their take on the application of the 7 Principlesof Influence. One of the things I love about such conferences is the focuswhich helps me think about the
Read More

Lessons From The Godfather of Influence

May. 12, 2024
Dr. Robert Cialdini’s book “Influence” has had a huge impact on many.  The late Charley Munger, Warren Buffet’s partner, in 2 gifted Dr. Cialdini a single share of Berkshire Hathaway stock after reading it.  He was so grateful to have learned the principles and immediately recognized its value and how implementing them in Berkshire Hathaway’s businesses would improve their performance.
Read More

What Walmart Just Learned and You Should Know

May. 05, 2024
Last week, Walmart announced that it is closing 51 health centers in 5 states including their dental centers citing “the challenging reimbursement environment and escalating operating costs”.  Their 5-year-long experiment failed. They have not disclosed the investment that was made in this project but as you might expect, it must have been substantial.  Anyone need some lightly used medical or
Read More

THE SCIENCE OF NEGOTIATION

Apr. 28, 2024
Dr. Robert Cialdini, author of “Influence” and “Presuasion” has studied how people’s decisions are molded by various “principles”.   We would like to think that we are intelligent and rationale actors, making decisions based on the ‘facts”.  Dr. Daniel Kahneman won the Nobel Prize for integrating the psychological research into economic science.  The research is clear…people can be manipulated without
Read More

What Does Freedom Mean To You?

Apr. 21, 2024
“Let My People Go” is the refrain Moses said to Pharoah.  It became a song sung by African Slaves in the 1800’s and Civil Rights activists in the 1960’s.  But freedom yearned isn’t enough.  It needs to be earned.  That’s the lesson of Passover. Passover celebrates the freedom gained by the Israelites from the Egyptians.  What’s not commonly known is
Read More

A False Sense of Security

Apr. 17, 2024
Does having a defense system designed to repel aggression mean one should invite attack or rest on one’s laurels awaiting one? I’m not referring to the Iran-Israel conflict.  I’m referring to a dental practice that’s cruising along; has enough new patients, a stable team and a healthy cash flow.  Such a practice might have been immune to attacks from the
Read More

Who’s Eclipsing Your Sun?

Apr. 07, 2024
Don’t let a moon block out your sun.   There’s been much said about “servant leadership”, which has been defined by some asconsensus or even individual rule.  I call BS on such a strategy, whose primary aim is to create happy employees and not offend anyone. What happens when an employee blocks your growth? While people are the foundation of
Read More

Thinking Rationally

Mar. 29, 2024
This past week the world lost 2 giants, Senator Joseph Lieberman, and Dr. Daniel Kahneman.   I knew Dr. Kahneman through his work and Michael Lewis’ “The Undoing Project”, and I knew Senator Lieberman personally.  In the early 80’s, he married a woman from the Bronx, where I lived then, and when he visited, sat next to me in Synagogue.
Read More

Taking a Bite of the Apple

Mar. 25, 2024
In the story of Adam and Eve, God warned Adam not to eat the fruit of only one tree in the Garden of Eden.  After woman is created, the serpent goaded her into convincing Adam to eat of this tree’s fruit, which has been accepted to be the apple.  By eating of the apple, the lives of Adam, Eve and
Read More

Confessions of a Recovering Helicopter Doctor

Mar. 18, 2024
The practice was on a steady growth trajectory.  Everything seemed to be going well.  Then Jane, one of the 2 receptionists who had worked for 5 years in the practice, moved away.  Her replacement Sarah was bright-eyed and eager to start her job.  Sarah stepped into the office ready to greet patients with a warm, welcoming smile eager to assist
Read More

Practice Success Insights

Sign up to receive insights into building a successful practice via email with the free Practice Perfect Pearls Newsletter.
Image
Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

Book a FreeStrategy Session

Latest Articles

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE book

Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT

Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT