Articles

For Dental Practice Success

Lessons From My Dog

Sep. 09, 2024
We adopted JillyBean during Covid.  While very cute, we questioned her intelligence.  Easily distracted, she appeared not to respond to simple commands such as “come”.  3-years later, I’ve learned a valuable lesson that I wish I had learned earlier.  It would have made my life as a dental practice owner so much easier. What Jilly taught me was that it
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The danger of being a friend: Lessons from Matthew Perry’s tragic death

Sep. 02, 2024
5 people including 2 physicians have now been implicated in Matthew Perry’s untimely death from a Ketamine overdose. How are physicians (dentists and health professionals) lured down a path that could result in ignoring good judgment and thebasic principle of the Hippocratic Oath of “do no harm”? And how can a slide down this slippery slope be avoided? Mrs. Jones
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A Rookie Mistake Cost Me the Win

Aug. 25, 2024
I came in second place but I should have won!  Goldberg nicked an Iceberg! What happened to me this week is a continuation of last week’s “Avoiding Icebergs” series.   I try to teach Doctors involved in DSM and TMJ not to make it about the plastic. I teach general dentists not to make it about procedures or the process.
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AVOIDING ICEBERGS Pt.1

Aug. 18, 2024
There are Titanic shifts that might be coming our way, like PRICE CONTROLS. The stock market rollercoaster indicates uncertainty in the future.  Over the next several weeks, I hope to give you actionable information that will help you deal with any economic turbulence by avoiding potential icebergs. Most dentists have never taken a course in sales.  In fact, the word
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Lessons from the Olympics

Aug. 11, 2024
How could 2 of the best tennis players in the world, Rafael Nadal (92 career titles) and Carlos Alcaraz, ranked #1 in the world, (current Wimbledon and French Open Champion) lose to relative unknowns Rajeev Ram and Austin Krajicek? It’s because raw individual talent is less impactful when it comes to a sport that requires teamwork.  And Nadal and Alcaraz
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I’ve Become a “Risk”

Aug. 04, 2024
When discussing presidential candidate Kamala Harris’ vice-presidential choice, CNN’s John King (who converted to Judaism) said that Pennsylvania’s Governor Josh Shapiro presented a “risk”.  Taken in the context of Pennsylvania having the greatest number of electoral votes (19) of all the contentious“swing” states and couple that with the fact that Governor Shapiro enjoys one of the highest approval ratings of
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Are You Prepared?

Jul. 30, 2024
The Blue Screen Of Death resulted in a worldwide IT crash.  Its impact resulted in an estimated $1.9 billion loss in the healthcare industry alone.  Delta Airlines lost over a half a billion dollars. The value of having a “plan B” cannot be underestimated. What’s your “Plan B”? Hopefully, you were spared the impact of CrowdStrike’s glitch.  But, what about
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Your “Sloped Roof”

Jul. 21, 2024
When asked why a rooftop within short range of a presidential candidate wasn’t covered by the secret service, Director Kimberly Cheatle’s response was that the slope of the roof presented a risk to the agents, so they secured the building from the inside.  That answer has been proven to be a crock of #2 as an untrained 20-year-old navigated it
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Cognitive Dissonance

Jul. 14, 2024
NOTE: This was written prior to the events of 7/13.   Noun:PSYCHOLOGY “the state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.” The emotional reaction was immediate, raw and extreme.  The producer and star of a reality TV show had been elected President of the United States.  In Manhattan, where he was
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THE BIG QUESTION…WHEN IS IT TIME?

Jul. 07, 2024
The quality of my life, if not my life itself, was saved by an amazing and talented physician after a colonoscopy with another physician revealed an exceptionally large, aggressive yet pre-cancerous lesion.  That physician wanted to do major surgery.   I was referred to another physician who pioneered a techniqueenabling removal of such large lesions without removing large parts of
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT