Articles

For Dental Practice Success

Super Bowl LIX Ads: What They Reveal About Consumer Trends (and What That Means for Your Dental Practice)

Feb. 16, 2025
With a staggering, record audience of over 130 million viewers and a jaw-dropping $8 million price tag for every 30-second commercial, Super Bowl LIX ads aren’t just entertainment—they’re a masterclass in consumer psychology. And if billion-dollar brands are willing to shell out that kind of cash to tap into trends, there’s definitely something we can learn and apply—yes, even in
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Go BEASTIES!

Feb. 09, 2025
What an incredible experience watching both the seasoned and the fresh-faced BEASTIES navigate their journeys from Good To Great. Laurie and I are beyond grateful to the Spencer family for welcoming us into their world—it’s an honor and a joy to be part of this community. Now, let’s talk about The Super Bowl. Sure, it’s the biggest football game of
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They Lied

Feb. 02, 2025
No, I’m not talking about politicians, shadowy deep-state operatives, or an unfaithful spouse. I’m talking about insurance companies—and the lies they’ve sold, wrapped in shiny packaging and tied up with a bow. And the worst part? These lies have been repeated so many times that it’s become gospel. It has shaped behaviors—of patients, of dentists, of entire dental institutions. That’s the
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Big Dumb Marketing

Jan. 26, 2025
When I look at the image attached, I cringe. Anyone who remembers 9/11 would. But never underestimate the sheer audacity—or idiocy—of marketers at big, clueless companies. They might as well have written, “Paris, We’re Coming For You Today” in bold letters. Bravo, Pakistan Airlines. Bravo. But hold on—this level of insanity isn’t limited to aviation. Oh no, the dental world
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The Smiling Practice: A Formula for Growth

Jan. 19, 2025
Imagine a dental practice—a warm office filled with the hum ofcare, the laughter of patients, and the muffled conversations of a dedicated team. The dentist at the helm, we’ll call her Dr. Jones,has a big dream: not just to treat mouths but to create a space where people feel cared for, where excellence shines through every interaction. But how does
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It’s Never Just ONE Thing (I Wish It Were That Simple)

Jan. 12, 2025
Winning a marketing contest from Dan Kennedy’s Magnetic Marketing group was pretty exciting—like discovering the match to the sock you thought the dryer ate. My story even made it into this month’s NO BS Magnetic Marketing Newsletter. Fancy, right? The sales letter I used to sell my practice was also featured, and shortly after, another member, a physical therapist, called to
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The Best: Why We’re Obsessed and How to Capitalize on It

Dec. 30, 2024
In a world where lists and rankings reign supreme, it’s worth pondering: why are we so captivated by the notion of “The Best”? Is it collective FOMO (fear of missing out) or something deeper? Spoiler alert: it’s both—and a lot more. Since this obsession seems as incurable as a caffeine addiction in dental school, let’s explore how you, as a
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Naughty or Nice: Reflecting on Your Dental Practice Year

Dec. 22, 2024
As the year winds down and the holiday jingles become inescapable, it’s time for every dental practice owner to make a list—and no, it’s not for Santa (though, hey, who wouldn’t want a sparkling new scanner delivered down the chimney?). This list is all about summing up the past year: the wins, the lessons, and yes, those moments that were
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ARMY-NAVY LESSONS

Dec. 15, 2024
The “Army-Navy” football game is one of the most storied rivalries in sports history, originating in 1890 when the two military academies first faced off on the gridiron. What began as a casual competition to boost morale and showcase athleticism among cadets and midshipmen has evolved into a cultural phenomenon, representing not just a rivalry between teams but a shared
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It Was a Bad Week for the Insurance Industry

Dec. 09, 2024
This week, the industry faced significant challenges on multiple fronts. First, a United Healthcare CEO tragically died in what authorities are calling an apparent revenge killing. This somber and shocking event underscores the intense frustration some individuals feel toward the industry. Meanwhile, Anthem Blue Cross Blue Shield reversed a controversial decision to limit general anesthesia coverage, following public and regulatory
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT