Articles

For Dental Practice Success

Can They Handle the Truth?

Jul. 12, 2026
“When you want to help people, you tell them the truth. When you want to help yourself, you tell them what they want to hear.” — Thomas Sowell One of the most memorable scenes in movie history comes near the end of A Few Good Men. Tom Cruise’s character demands the truth. Jack Nicholson leans forward and delivers the line that
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What Would Thomas Lynch Jr. Say?

Jul. 05, 2026
Most Americans have never heard of Thomas Lynch Jr. At just 27 years old, he was one of the youngest signers of the Declaration of Independence. A few years later, while sailing to Europe in hopes of restoring his failing health, his ship disappeared at sea. He was only thirty. But perhaps the most remarkable part of his story isn’t
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Advocate or Adversary?

Jun. 28, 2026
One of the most interesting things about the World Cup isn’t just the games, but how visitors experience the host country. Their perceptions don’t begin when they enter the stadium. They begin at home, on their screens and devices, as they search, scroll, watch videos, read reviews, hear opinions, and form expectations about what awaits them. And from the reactions
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The Pill Is Coming. Are You Prepared?

Jun. 21, 2026
For years, dental sleep medicine has lived in a relatively quiet corner of dentistry. Some took courses.  Some dabbled.  Some went all in.  Some threw their hands up in frustration. The ecosystem surrounding sleep and the mouth is about to change…in a big way. And those who prepare for it can benefit.  Limited practices and general practices alike. A pill
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The Knicks finally won.

Jun. 14, 2026
But the lesson for dental practice owners isn’t about basketball. It’s about talent under pressure. The best teams aren’t built by résumés alone. They’re built by people who stay steady when the schedule breaks, the patient is upset, and the day gets difficult. That may be the new Moneyball for dentistry. How does your team perform under pressure?   What
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Evidence-Based Insights from the Master of Influence

Jun. 07, 2026
How better patient conversations can help more people say YES to their best care Dentists are rightly proud when they talk about evidence. Periodontal therapy is evidence-based. Implants are evidence-based. Sleep appliances are evidence-based. Salivary diagnostics, airway evaluation, CBCT imaging, oral-systemic health — we like being able to say, “This isn’t just my opinion. There is science behind this.” And
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“We’re Not Corporate” may be true

May. 31, 2026
But it’s not enough. Patients don’t choose anger. They choose trust. They choose the practice that makes them feel heard, cared for, and treated like a person — not a production goal. Don’t just tell patients what you’re against. Show them what you’re for.   “We’re Not Corporate” Is Not a Winning Strategy He used to know every dentist in
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Memorial. Gratitude. Independence.

May. 24, 2026
Memorial Day is not the opening of summer. It is not the barbecue, the sales, the white pants, or the long weekend. Those things may surround the day. But they are not the day. Originally called Decoration Day, Memorial Day began as a time to decorate the graves of fallen soldiers — to pause, remember, and express gratitude to those who
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“I’m Conservative”

May. 17, 2026
“I’m Conservative” In dentistry, that phrase often sounds noble. But what if it’s really The Kindness Trap? What if “being nice” eventually leads to…“Why didn’t anyone tell me?” Patients expect truth and they need TRUST. TRUST first. Dentistry second.  Your discomfort shouldn’t factor into the equation.   “I’m Conservative” The Kindness Trap That Breaks Trust Before It Breaks TheBank Judy
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Before You Buy the “Secret Sauce”

May. 10, 2026
Recently, I’ve noticed something interesting. Some people I know from the Dan Kennedy world — smart marketers, strong copywriters, persuasive business thinkers — have started promoting their “secret sauce” to dentists. Maybe you’ve seen the ads too. They’re masterful. They touch the exact pain points dentists are already feeling: Growth without systems. Teams stretched too thin. Hygiene schedules falling apart.
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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Latest Articles

Can They Handle the Truth?

Jul. 12, 2026

What Would Thomas Lynch Jr. Say?

Jul. 05, 2026

Advocate or Adversary?

Jun. 28, 2026

The Pill Is Coming. Are You Prepared?

Jun. 21, 2026

The Knicks finally won.

Jun. 14, 2026

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE book

Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT

Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT