Articles

For Dental Practice Success

The Pill Is Coming. Are You Prepared?

Jun. 21, 2026
For years, dental sleep medicine has lived in a relatively quiet corner of dentistry. Some took courses.  Some dabbled.  Some went all in.  Some threw their hands up in frustration. The ecosystem surrounding sleep and the mouth is about to change…in a big way. And those who prepare for it can benefit.  Limited practices and general practices alike. A pill
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The Knicks finally won.

Jun. 14, 2026
But the lesson for dental practice owners isn’t about basketball. It’s about talent under pressure. The best teams aren’t built by résumés alone. They’re built by people who stay steady when the schedule breaks, the patient is upset, and the day gets difficult. That may be the new Moneyball for dentistry. How does your team perform under pressure?   What
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Evidence-Based Insights from the Master of Influence

Jun. 07, 2026
How better patient conversations can help more people say YES to their best care Dentists are rightly proud when they talk about evidence. Periodontal therapy is evidence-based. Implants are evidence-based. Sleep appliances are evidence-based. Salivary diagnostics, airway evaluation, CBCT imaging, oral-systemic health — we like being able to say, “This isn’t just my opinion. There is science behind this.” And
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“We’re Not Corporate” may be true

May. 31, 2026
But it’s not enough. Patients don’t choose anger. They choose trust. They choose the practice that makes them feel heard, cared for, and treated like a person — not a production goal. Don’t just tell patients what you’re against. Show them what you’re for.   “We’re Not Corporate” Is Not a Winning Strategy He used to know every dentist in
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Memorial. Gratitude. Independence.

May. 24, 2026
Memorial Day is not the opening of summer. It is not the barbecue, the sales, the white pants, or the long weekend. Those things may surround the day. But they are not the day. Originally called Decoration Day, Memorial Day began as a time to decorate the graves of fallen soldiers — to pause, remember, and express gratitude to those who
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“I’m Conservative”

May. 17, 2026
“I’m Conservative” In dentistry, that phrase often sounds noble. But what if it’s really The Kindness Trap? What if “being nice” eventually leads to…“Why didn’t anyone tell me?” Patients expect truth and they need TRUST. TRUST first. Dentistry second.  Your discomfort shouldn’t factor into the equation.   “I’m Conservative” The Kindness Trap That Breaks Trust Before It Breaks TheBank Judy
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Before You Buy the “Secret Sauce”

May. 10, 2026
Recently, I’ve noticed something interesting. Some people I know from the Dan Kennedy world — smart marketers, strong copywriters, persuasive business thinkers — have started promoting their “secret sauce” to dentists. Maybe you’ve seen the ads too. They’re masterful. They touch the exact pain points dentists are already feeling: Growth without systems. Teams stretched too thin. Hygiene schedules falling apart.
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A Kodak Moment

May. 03, 2026
Most dentists think they’re in the business of teeth and gums. Kodak thought it was in the film business. Both missed the bigger truth. This week’s blog explores why the future of dentistry won’t belong to the practice with the most technology, procedures, or credentials. It will belong to the practice that understands the real business it’s in: Trust. It’s
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Dare To Be Different

Apr. 26, 2026
Why Dental Practices Need More Than Credentials This week, I was a guest on The Thriving Dentist Podcast, a joint effort between a noted consultant and a marketing company. I was invited to speak about growth with two other consultants. Even on a Zoom panel, I could see their amazement when I spoke about two things. The first was the importance
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A campaign promise that could break the bank

Apr. 19, 2026
People heard “free buses.” The city had to respond: FARE REQUIRED. In your practice, assumptions are costing you too. You just don’t see it yet. The Wheels on the Bus… and the Assumptions That Can Make Them Stop How Unspoken Expectations Can Bring Your Practice to a Screeching Halt I was sitting in traffic when I saw something I had never
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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Latest Articles

The Pill Is Coming. Are You Prepared?

Jun. 21, 2026

The Knicks finally won.

Jun. 14, 2026

Evidence-Based Insights from the Master of Influence

Jun. 07, 2026

“We’re Not Corporate” may be true

May. 31, 2026

Memorial. Gratitude. Independence.

May. 24, 2026

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE book

Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT

Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT