And it costs them dearly. And with RECESSION and money on everyone’s minds, this will become an even greater problem. It’s time to rethink how treatment is presented. ASCENSION VS. DESCENSION MODELS This is what happens in most practices: A patient comes in and has Insurance or even Medicare (for DSM). Automatically, the rules, limitations […]

Ron Popeil had a problem. The Chop-O-Matic (invented by his father) was so efficient at chopping vegetables, that door-to-door salesmen, common in the 50’s and 60’s, couldn’t carry enough vegetables to demonstrate it to enough customers. That’s what led him to develop his first INFOMERCIAL in 1964. But perhaps this “TV Pitchman” is best known […]

In 1778, the people of Franklin, Mass decided they wanted a bell for the town’s meeting house’s steeple. They approached Benjamin Franklin, for whom the town was recently renamed in honor of his securing French support for the American Revolution. They asked him to donate the necessary funds in reciprocity for the honor. Benjamin Franklin […]

“NO OFFENSE DOC, BUT I HATE DENTISTS” If I had a nickel for every time I heard that. How about you? Seinfeld referred to such people as “Anti-Dentites”. I think most people are afflicted. The news is also replete with stories about Inflation, Guns, Abortion and other supercharged issues that are stark reminders that we, […]

According to the most recent ADA’s Health Policy Institute poll, 65% of dentists are confident that their practices will recover from the pandemic dip. That optimism is consistent with the fact that the prices of 3 indicators of inflation have all been going down, up to 25% off their March peaks. Using traditional economic calculation, […]