Articles

For Dental Practice Success

Santa’s not the only one on a journey tonight!

Dec. 24, 2025
Dear Colleague, At Christmas time, I find myself reflecting—not just on family and gratitude—but on the long arc of our professional journeys and the lessons that only time can teach. I’d like to share one of mine. In 1978, I was a young practitioner and volunteer faculty member in the Department of Oral Surgery at Columbia University’s dental school. What
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The Gift 🎁

Dec. 21, 2025
In my newest book, The Yes Formula, I share how psychology—used ethically and respectfully—can help patients make better decisions about their health and move forward with the care they truly need. There’s one question in particular—followed by a short sequence of thoughtful follow-ups—that consistently opens the door to clarity, confidence, and yes… more YESes. Today, I want to give that to you.
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The Affordability Myth: Why Patients Say “Yes” to What Matters — and “No” When Value Isn’t Clear

Nov. 30, 2025
Dentists: Your patients don’t have a money problem. You have a value-communication problem. When voters in America’s biggest city chose a mayor based on feelings over qualifications, it proved what behavioral science has been telling us for years:  People make decisions emotionally — and justify them rationally. And yes — that includes your patients. The Myth Takes the Mayor’s Office I hate to
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When a Single Facial Expression Turns a Routine Complication Into a Lawsuit

Nov. 23, 2025
Why Small, Human Reactions Create Big Legal Exposure in Dentistry Before we begin, let me take a moment to wish you and your loved ones a warm and meaningful Happy Thanksgiving. I’m deeply grateful for readers like you—dedicated clinicians, leaders, and practice owners who continually strive to elevate patient care, strengthen trust, and protect the profession we all cherish. Thank you
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Under-Promise, Over-Deliver: A Practice Management Strategy Every Healthcare Provider Must Master

Nov. 16, 2025
Discover why clinicians unintentionally over-promise, how expectation management improves patient satisfaction, and how to build a trust-based practice using proven healthcare leadership principles. Learn how the Liberated Teams™ Program strengthens culture, communication, and patient experience. Under-Promise, Over-Deliver: The Practice Management Strategy Every Healthcare Provider Should Master In healthcare practice management, some of the most valuable insights don’t come from textbooks,
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When In-Person Is Not the Best Option For Patients or Practices

Nov. 14, 2025
Nothing went wrong. And that was the problem. I recently had a post-operative follow-up appointment after surgery. The nurse practitioner was warm, attentive, and genuinely pleasant. She knew my history well—we had spoken several times throughout the process—and that continuity mattered. We discussed the challenges I’d experienced. I offered a few observations, slipping into my familiar professorial mode. To her
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From Election Lessons to Healthcare: Why Emotion Wins Every Time

Nov. 09, 2025
Politics and healthcare don’t usually share the same stage — unless you’ve ever watched a patient negotiate their treatment plan like a senator arguing a spending bill. But every so often, politics offers a marketing lesson so clear, it practically shouts: “People don’t make decisions logically — they make them emotionally.” Recently, New York City watched a relatively unknown candidate
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When the Clock Changes, So Does Your Health — and Your Marketing Strategy

Nov. 03, 2025
Twice a year, we collectively agree to do something that would make no sense in any other context: We change time. We don’t save daylight. We merely move the hands and pretend time behaves. But here’s the catch: This “simple” adjustment has a real physiological consequence — especially in the fall, when we gain an hour of sleep time… but
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Why Dentists Gamble with Growth (and Insurance) — and How to Stop Rolling the Dice

Oct. 26, 2025
When news broke that NBA players — some of the highest-paid athletes in the world — were caught in gambling scandals, most people asked: “Why would they risk everything?” The answer isn’t about money. It’s about the brain on risk. Dentists may not be betting on basketball, but many are making equally high-stakes moves in their practices — often without realizing it. The
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How to Get Out of Dental Insurance Dependence — And Build a Thriving, Freedom-Driven Practice Why Even “Insurance Practices” Eventually Face a Choice

Oct. 21, 2025
Why Even “Insurance Practices” Eventually Face a Choice It’s a quiet Tuesday morning. A new patient, Mary, sits nervously in the reception area. She’s been dreaming of a smile makeover for years. Now she’s ready for veneers — but like many patients, she assumes her dental insurance will cover the cost. She overhears the front desk: “Yes, we take that insurance.”
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

Book a FreeStrategy Session

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How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE book

Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT

Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT