Articles

For Dental Practice Success

“I’m Conservative”

May. 17, 2026
“I’m Conservative” In dentistry, that phrase often sounds noble. But what if it’s really The Kindness Trap? What if “being nice” eventually leads to…“Why didn’t anyone tell me?” Patients expect truth and they need TRUST. TRUST first. Dentistry second.  Your discomfort shouldn’t factor into the equation.   “I’m Conservative” The Kindness Trap That Breaks Trust Before It Breaks TheBank Judy
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Before You Buy the “Secret Sauce”

May. 10, 2026
Recently, I’ve noticed something interesting. Some people I know from the Dan Kennedy world — smart marketers, strong copywriters, persuasive business thinkers — have started promoting their “secret sauce” to dentists. Maybe you’ve seen the ads too. They’re masterful. They touch the exact pain points dentists are already feeling: Growth without systems. Teams stretched too thin. Hygiene schedules falling apart.
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A Kodak Moment

May. 03, 2026
Most dentists think they’re in the business of teeth and gums. Kodak thought it was in the film business. Both missed the bigger truth. This week’s blog explores why the future of dentistry won’t belong to the practice with the most technology, procedures, or credentials. It will belong to the practice that understands the real business it’s in: Trust. It’s
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Dare To Be Different

Apr. 26, 2026
Why Dental Practices Need More Than Credentials This week, I was a guest on The Thriving Dentist Podcast, a joint effort between a noted consultant and a marketing company. I was invited to speak about growth with two other consultants. Even on a Zoom panel, I could see their amazement when I spoke about two things. The first was the importance
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A campaign promise that could break the bank

Apr. 19, 2026
People heard “free buses.” The city had to respond: FARE REQUIRED. In your practice, assumptions are costing you too. You just don’t see it yet. The Wheels on the Bus… and the Assumptions That Can Make Them Stop How Unspoken Expectations Can Bring Your Practice to a Screeching Halt I was sitting in traffic when I saw something I had never
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If Jesus Taught a Dental Practice Management Course

Apr. 12, 2026
What if Jesus taught a dental practice management course? Not about dentistry—about leadership, trust, and alignment. Because the practices that win don’t please everyone… They choose who they stand for. And that’s when everything changes. 👇 Read the blog A Liberated Practice Reflection on Leadership, Alignment, and the Cost of Being Different Bringing Jesus Christ into a discussion about dental practice management
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The Power of Questions, Stories, and Ritual: What Easter and Passover Teach Us About Building an Undeniable Practice

Apr. 06, 2026
Every year, across generations, two of the most enduring traditions in human history are retold, relived, and re-experienced. The story of the Exodus during Passover. The story of sacrifice, death, and renewal during Easter. Different faiths. Different histories. Different meanings. And yet… remarkably similar strategies. These traditions have endured not because they were marketed better… …but because they were experienced better. And therein
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The Pitt and Virgin River Effect

Mar. 29, 2026
As healthcare races to embrace AI and financially driven efficiencies, two of the most popular shows are showing an alternative reality. In a recent episode of The Pitt, the computer system went down. Doctors were forced into a non-digital mode. In Virgin River, the encroachment of corporate healthcare into the sleepy town cared for by Doc Mullins and Mel, his
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Healthcare 3.0 in Dentistry Two Forces. One Decision. Your Future.

Mar. 22, 2026
Tease:  AI is not the threat. Becoming irrelevant is. The future won’t belong to the dentist with the most technology… It will belong to the one patients—and AI—trust the most. Healthcare 3.0 in Dentistry Two Forces. One Decision. Your Future. A few years ago, I joined futurist Daniel Burrus on his podcast. His message was simple:  The future doesn’t happen
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What’s the End Game?

Mar. 15, 2026
That’s the question dominating conversations about the Middle East right now. Every news panel, every political commentator, every armchair strategist eventually arrives at the same point: “But what’s the end game?” Because when people can’t see the destination, every action feels uncertain. Every move seems reactive. And every step raises the same concern: Where is this actually going? Interestingly, the
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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Leadership Lessons from Ted Lasso — Episode 3 What’s Her Story?

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How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE book

Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT

Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT