Articles

Advertisers received the best value for their money ever this Super Bowl, with the largest audience ever to watch an even since the 1969 Apollo Moon Landing.  Over 125 million people tuned in!  What an opportunity!  How did the advertisers fare? How did advertisers capitalize on the “Swifty Effect”? Attempting to recover from controversy, Budweiser went on a campaign to

I was in Vegas this week and experienced firsthand the mayhem of Super Bowl preparation.  Streets were closed, construction was everywhere as the city was prepared to be even more electrified than usual.  And that says a lot if you know Vegas! I even experienced another traffic-snarling event…The President.     Over 110,000,000 people, nearly 1/3 of Americans, will tune

Kate Middleton, Princess of Wales went into the hospital for “abdominal” surgery on January 16th.  Communications about the Princess comes through Kensington Palace.  Their first press release on January 17th, was vague, only saying that she “will remain in hospital for 10-14 days before returning home to continue her recovery.”  They subsequently said that she would refrain from public appearances

It was the late 1990’s and, as the Director of the General Practice Residency Program at Columbia Presbyterian Medical Center in New York, my residents and I participated in morning ‘rounds’ with the Oral Surgery faculty and residents.  One morning, after rounding on a newborn with severe deformities who required surgery to facilitate feeding, a conversation ensued that I will

The elites flocked to Switzerland to attend the World Economic Forum. It’s a place to see and be seen. While the politicians often take center stage, they come and go. But corporate leaders are judged purely on performance and hence, those are ones I prefer to pay attention to. Wouldn’t you want to be a fly on the wall of

Artificial Intelligence is gaining momentum at quantum speed.  Even as Governments are grappling over how to control it, people and businesses are already figuring out how it can help them.  Students are using it for research, people are using it as personal assistants (like Siri, Alexa, Google Maps and Waze), and businesses are using it to…replace people. The Pandemic and

The most frequently viewed Congressional testimony ever, that sparked an uproar and it’s aftermath can be a teachable moment for Dental practice owners, even as it might not have been for Harvard itself. How does one deal with a mis-hire?  Here’s a formula. 1. Prevent it. 2. Admit it. 3. Deal with it quickly.   Harvard did none of these.

This sage advice comes from my mentor Dan Kennedy and is ubiquitous, independent of exactly what business you’re in.  It’s as true for a general dentist as it is for specialist, a high-end jeweler, or the local car wash.  Whatever business you think you’re in, you’re actually in the business of marketing your business.  For without a reliable flow of

I was sitting at a dinner table with 4 other couples, one Roman Catholic, one Lutheran, one Southern Baptist and another a Unitarian.  Jewish me was seated next to a woman whose father was a Southern Baptist minister.  After a glass of wine, she turned to me and asked, “So who do you think Jesus was?” My response was based

The billionaire owner of the Dallas Mavericks basketball team and star of the “Shark Tank” series started quite a stir in the pharmaceutical business.  His 2022 start-up, online pharmacy, Cost Plus Drugs, seeks to lower the cost of prescription drugs.  He has over 2,000,000 customers.  Since then, Cigna and CVS have formed their own, discounted programs.  The game is on,