Articles

For Dental Practice Success

I Won the Lottery — And So Can You (Even If You Don’t Feel Like It Right Now)

Aug. 07, 2025
I did not win the MegaBillion jackpot. I won something bigger: the Lottery of a Meaningful Life. I didn’t choose my parents, where I grew up, or the circumstances of my early years. Those were “luck of the draw.” But the truth is, I won bigtime. I had great parents and grandparents, a supportive extended family, and access to private schools,
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What I Learned at the Greater New York Meeting:

Aug. 07, 2025
AI dominated the exhibit floor — not as a buzzword, but as the future of how dentistry will be run, marketed, communicated, and delivered. But here’s the part no one is talking about: AI isn’t the solution. AI is the multiplier. YOU are the solution. I wrote the post below to help dentists understand what AI’s rise really means for
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Conspiracy Theories

Jul. 27, 2025
Is your team whispering about “what the new hire is making?” You’re not imagining it — rumors travel faster than a bur in an electric handpiece. Instead of playing defense, what if you used the moment to build trust, boost retention, and reward everyone? Here’s how to kill office conspiracy theories. Because the best way to stop speculation… is with a better
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When Heroes Start Looking Like Villains: What Superman’s Origins Teach Us About Political Radicalism and Dental Leadership

Jul. 20, 2025
In 1938, two Jewish kids from Cleveland — Jerry Siegel and Joe Shuster — created a character who would become the most iconic superhero of all time: Superman. But Superman wasn’t just a musclebound fantasy in tights. He was a child of his moment. The 1930s were a time of economic depression, rising fascism, open antisemitism, and global uncertainty. Siegel
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Drama-Proof Your Dental Practice – One Pause at a Time

Jul. 13, 2025
Hear yourself constantly saying to yourself, “Why do I have to say that again?”  Feeling like your dental practice is one “Not now!” away from meltdown? Discover the leadership superpower no one talks about: The Pause. It’s not just fluff—it’s neuroscience, trust-building, and culture-shaping in a single breath. Read the blog and start leading with intention, not adrenalineand getting results that
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Half-Time’s Over

Jul. 06, 2025
It’s the half-way point of the year and you’ve been thinking about how to make the next half even better than the first, at least I hope you have. Have you previously shared an exciting new strategy, technique, or system improvement with your dental team—only to be met with that look? You know the one: part skepticism, part fear, and just a
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Yankee Doodle Marketing

Jul. 03, 2025
Declaring Independence from Cookie-Cutter Campaigns Let’s set off a few fireworks early. Yankee Doodle didn’t ride into town singing an unknown tune (the tune was already popular in the 1750’s). Then, he stuck a feather in his cap and called it macaroni.Was it weird? Yes. Memorable? Absolutely. Strategic? You better believe it. Americans turned a derogatory slur into a proud
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Your G Spot (Because Growth Should Feel Good)

Jun. 22, 2025
But where is your G Spot? No, not that one. (Though we’re all for happy discoveries.) I’m talking about the Growth Spot—the place where your talents, interests, and values intersect to create real, sustainable expansion. Professionally. Personally. Profitably. Finding your G Spot isn’t about chasing trends. It’s about chasing truth. Your truth. Because let’s be honest: copying someone else’s path is like wearing their
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Ambiguity: The Culture Killer

Jun. 16, 2025
“If culture eats strategy for breakfast,” then ambiguity is what gives culture heartburn. Culture isn’t posters on the wall. It’s not a laminated “Mission Statement” forgotten behind a plant in the breakroom. Culture is what your team does when you’re not in the room. It’s the values you actually live—not the ones you say you do. And values, by definition, are non-negotiable. Take a
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Let’s Talk About “Lab Fees”

Jun. 08, 2025
If I had a dime for every time a dentist said they “just charge a lab fee” for a second appliance, crown, repair, or remake, I’d be dictating this from 35,000 feet—somewhere between Maui and Manhattan—with a glass of something aged in my hand. Let’s get this straight: “lab fee” is a phrase that should never make its way into
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

Book a FreeStrategy Session

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How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE book

Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT

Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT