Articles

For Dental Practice Success

THE AGE OF DISTRUST

Mar. 19, 2023
The latest cause to distrust are the failures of Silicon Valley Bank and Signature Bank.  Now, the whole banking system, which funds our economy, has been called into question.  It’s put Sam Bankman Fried on that back burner, almost forgotten, as bank stocks plunge and crypto rises. Where are people to invest their money?  Can you even stuff it into
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THE DENTAL DEVICE DEBACLE

Mar. 12, 2023
When my youngest brother was a baby, I remember him wearing shoes with a bar attaching them.  I was amazed that despite this devise, he was able to rapidly move to wherever he wanted, which was usually towards some sort of trouble. In the 80’s, I decided to learn more about orthodontics. Less than 10 years into practice, I was
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“Michael Doesn’t Do $tupid”

Mar. 06, 2023
That’s the phrase, amongst others, that my wife coined to describe me as the leader of my practices.  She was describingmy desire to constantly improve and hold those around me accountable.  Grit, determination, and excellence are not, in my world, weaknesses.  Thankfully, I married up in the brains and perseverance departments, as we’re soon to celebrate our 50thAnniversary. This past
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Lessons From An Unconventional Marketer

Feb. 26, 2023
David Orek, a great American, passed away on February 15th at age 99.  After flying in B-29 Bombers in WWII, he became a salesman for the RCA company, who at the time, had a failed vacuum cleaner business in New Orleans.  Orek moved there and studied the design of the vaccum cleaner and then analyzed the market. He eventually formed
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Starting the Day Off Right

Feb. 19, 2023
Recently, a pediatric DSO group settled with the State of New York’s Medicaid Fraud Unit for $750,000.  The investigation was prompted by a former employee “whistleblower” who alleged “that staff at the clinics performed unnecessaryprocedures, and were pressured to increase the number of patients and procedures in order to meet a $180,000-per-month revenue goal.” A morning “huddle”, “opportunity meeting” or
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MARKETING FOR GOOD OR EVIL

Feb. 12, 2023
The Super Bowl is a Super expensive marketing opportunity to reach the more than 100 MILLION viewers.  This year, 2 commercials have already caused a “CONTROVERSY”? The “HE GETS US” campaign slots are being ridiculed, mocked, and derided by some.  What’s their beef?  Here are some comments. • “Linked to conservative causes.” • “It’s not authentic.” • “There are a
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“ME” SOLUTIONS TO A “WE” ECONOMY

Feb. 05, 2023
My personal interest in Practice Management consulting and coaching started with seeing colleagues’ 6-figure pieces equipment and 5-figure courses lying dormant, unused, or underutilized.  Cad/cam units and Lasers in a closet or up for sale on EBay, CBCT’s taken but not reimbursed, Dental Sleep Medicine underperforming, are all too commonplace.  Previously, when healthy production equated to healthy profits, one could
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Is ChatGPT in your future?

Jan. 29, 2023
First an apology. I’m still putting the final touches on what is sure to be a controversial program that I mentioned last week. It’s about how to reduce Insurance dependence.   I’ll have it for you next week. In the meantime, there’s been a lot of buzz about how ChatGPTand perhaps other forms of AI can be used in practice. As
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Woe is “WE”

Jan. 22, 2023
This past Thursday, I was granted the privilege of asking a question of Dan Kennedy on our monthly Diamond Membercall.  I took the opportunity to ask about an issue that is facing many of my personal coaching/consulting clients and dental practices across the country. The question was; “In light of the recent employment situation, what are the best marketing tactics
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“Who’s Your Governor?

Jan. 15, 2023
I took a bus to school for 13 years, K-12.  I remember speaking to Fred the Bus driver and asking him how fast the Bus would go.  He told me that there was a ‘governor’ on the engine that limited the speed.  It was the first time I heard the term used for anything other than the person who ran
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT