Articles

For Dental Practice Success

“We Need to Hire Someone!” – Or Do You?

Mar. 16, 2025
When an employee drops The Hiring Bomb on your desk, there’s good news and bad news. ✅ Good news: Your practice is growing—cue the confetti! ❌ Bad news: Your employee thinks payroll is funded by the Tooth Fairy. Before you rush to post a job listing, let’s take a step back. Is this a real capacity issue, or just perceived overload? Because here’s the truth: most employees operate based on feelings,
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The Dentist’s Dilemma: Why We’re Blind to Our Own Mistakes (But Not Everyone Else’s)

Mar. 09, 2025
Our teams make mistakes. As dental practice owners and leaders, we do as well. After all, we’re human—though some days, after seeing two new patients, three emergencies, four crowns and five implants, we might feel superhuman. But here’s the real question: Why are we so quick to spot mistakes in others yet often oblivious to our own? Part of this
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Name Tags: Hospitality Genius or Gimmick?

Mar. 06, 2025
We recently stayed at the W Hotel in Reserva Conchal, Costa Rica—where the service is so attentive, you half expect your towel to have a name. At breakfast, we met two servers, Ivonne and Raquel. Ivonne introduced herself with, “My name is Ivonne… with an I.” That tiny detail made her name stick. Smart move. But here’s the kicker: not
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Capturing Attention in Your Dental Practice

Feb. 23, 2025
I recently had the pleasure of helping my friends at OralDNAstaff their booth at the Integrative Healthcare Symposium. Now, I’ve always told them their name is a bit of a head-scratcher. It doesn’t exactly scream “What we do” and, let’s face it, the word “DNA” can make people feel like they’ve accidentally walked into a true-crime documentary. But, hey, that’s
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Super Bowl LIX Ads: What They Reveal About Consumer Trends (and What That Means for Your Dental Practice)

Feb. 16, 2025
With a staggering, record audience of over 130 million viewers and a jaw-dropping $8 million price tag for every 30-second commercial, Super Bowl LIX ads aren’t just entertainment—they’re a masterclass in consumer psychology. And if billion-dollar brands are willing to shell out that kind of cash to tap into trends, there’s definitely something we can learn and apply—yes, even in
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Go BEASTIES!

Feb. 09, 2025
What an incredible experience watching both the seasoned and the fresh-faced BEASTIES navigate their journeys from Good To Great. Laurie and I are beyond grateful to the Spencer family for welcoming us into their world—it’s an honor and a joy to be part of this community. Now, let’s talk about The Super Bowl. Sure, it’s the biggest football game of
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They Lied

Feb. 02, 2025
No, I’m not talking about politicians, shadowy deep-state operatives, or an unfaithful spouse. I’m talking about insurance companies—and the lies they’ve sold, wrapped in shiny packaging and tied up with a bow. And the worst part? These lies have been repeated so many times that it’s become gospel. It has shaped behaviors—of patients, of dentists, of entire dental institutions. That’s the
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Diplomatic Dentistry: Lessons from the Oval Office Showdown on Handling Conflict Without Chaos

Feb. 02, 2025
In a recent Oval Office episode that felt more like a high-stakes reality show than a diplomatic meeting, President Donald Trump, Vice President JD Vance, and Ukrainian President Volodymyr Zelenskyy found themselves in a heated exchange that quickly spiraled out of control. What was supposed to be a productive discussion on economic partnerships and a pathway to peace dissolved into
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Big Dumb Marketing

Jan. 26, 2025
When I look at the image attached, I cringe. Anyone who remembers 9/11 would. But never underestimate the sheer audacity—or idiocy—of marketers at big, clueless companies. They might as well have written, “Paris, We’re Coming For You Today” in bold letters. Bravo, Pakistan Airlines. Bravo. But hold on—this level of insanity isn’t limited to aviation. Oh no, the dental world
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The Smiling Practice: A Formula for Growth

Jan. 19, 2025
Imagine a dental practice—a warm office filled with the hum ofcare, the laughter of patients, and the muffled conversations of a dedicated team. The dentist at the helm, we’ll call her Dr. Jones,has a big dream: not just to treat mouths but to create a space where people feel cared for, where excellence shines through every interaction. But how does
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE book

Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT

Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT