Yankee Doodle Marketing

Declaring Independence from Cookie-Cutter Campaigns

Let’s set off a few fireworks early.

Yankee Doodle didn’t ride into town singing an unknown tune (the tune was already popular in the 1750’s). Then, he stuck a feather in his cap and called it macaroni.Was it weird? Yes. Memorable? Absolutely. Strategic? You better believe it.

Americans turned a derogatory slur into a proud anthem. Yes, each word, “Yankee”, “Doodle” and “Dandy” was meant to mock the colonists as rude, crude, and cowardly. American patriots like Benjamin Franklin, John Adams and Thomas Jefferson used those very same words to energize their fellow countrymen and incite them into action.

That, my friends, is Yankee Doodle marketing.

As we celebrate America’s Independence Day, let’s talk about what real independence looks like—not just for a nation, but for your dental practice. It starts with marketing that’s original, unmistakable, and unapologetically yours.

Because nothing says unfree like running the same “We Accept New Patients!” or “We Deliver Excellence” campaigns as the 17 other providers in your zip code.

The Tyranny of Template Marketing

Too many practices are shackled by “one-size-fits-all” marketing agencies. You know the type. They promise Google domination to everyone… in the same town… at the same time. That’s not loyalty—it’s laziness and, in my view, unethical.

This is your Paul Revere moment:
The marketers are coming!
And they’re selling the same thing to your competitor down the street.

True freedom comes when you break free from:

• SEO packages that pit you against your neighbor
• Websites that look like 500 other “modern dental practices”
• Social media posts that are generated by AI and delivered by a bot.

If your marketing doesn’t reflect your unique voice, values, and vision, it’s not marketing—it’s mimicry.

What Would the Founders Do?

America wasn’t built on compromise. It was built on clarity, courage, and conviction.

Your marketing should be no different.

• Want to attract patients that say “YES”? Be bold in your positioning.
• Want referrals from physicians? Craft messaging that earns clinical trust.
• Want to be seen as the authority in TMJ or Sleep? Then stop sounding like everyone else in general dentistry.

Marketing isn’t just about clicks. It’s about claiming territory in the minds of your prospects and referrers.

So don’t just declare your expertise. And, rather than only promoting benefits, also promote what you are NOT. What’s your Unique Value Proposition? Defend it! Shout it out as if you were Paul Revere on a midnight ride.
With sharp copy.
With smart design.
With a strategy that doesn’t sell you out to the competition.

Let Your Freedom Ring

“Like many of us, I thought I had a solid handle on running my practice… until we grew and hit a ceiling. That’s when I found Practice Perfect Systems.”
– Dr. Kip Covington, Carolina TMJ & Sleep Solutions

Yankee Doodle didn’t settle for mediocrity. Neither should you. When your practice hits a ceiling, it’s not a sign of failure—it’s a signal that your next level is calling. Just ask Dr. Kip Covington, a seasoned practitioner who discovered that even after 20 years in the field, there’s more to learn—and more to gain—with the right guide.

“Working with Michael changed everything. With his guidance, my practice more than quadrupled.”

And that’s not fireworks—that’s just the beginning.

Declare Your Marketing Independence

Here’s how to unshackle yourself from mediocrity:

• Vet your vendors. If your marketing firm works with your competition, that’s not partnership—it’s profiteering.
• Educate yourself. Learn from people like Cialdini and Dan Kennedy so you can sniff out snake oil.
•   Narrow your aim. Be the go-to expert in your niche. That’s where the margins—and freedom—live.
• Elevate the experience. Every wow moment in your patient journey is a marketing message in motion to be captured and applauded.
• Invest in originality. You’re not a franchise. So why does your website look like one?

Yankee Doodle Didn’t Copy-Paste

Neither should you.

Put a feather in your marketing cap that actually means something. Make it bold. Make it unmistakable. Make it yours.

Join The Liberated Practice.
We don’t just teach marketing. We teach practice freedom, work-life balance and independence.

Be Among the First to Get the Pre-Publication Edition of Filling Chairs

This isn’t just another marketing book—it’s your Field Manual for Ethical Influence, Strategic Growth, and Market Independence in healthcare.

If you’re a practitioner ready to ditch the templates and stand out with smart, ethical, and profitable marketing strategies, claim your advance copy of the version I’ll be teaching in the Practice Management course at Temple University.

Filling Chairs teaches you how to:

• Attract the right patients (not just any warm body)
• Create messaging that magnetizes trust and referrals
• Avoid costly marketing mistakes that erode your margins and credibility
• Build a brand that’s undeniably, unapologetically you

This isn’t theory. It’s battle-tested, practice-proven strategy for today’s competitive environment.

Receive the pre-publication copy I use for my Practice Management course today and get a jump on your competition with a front-row seat to the next revolution in private practice marketing.

Text your email to: 201-881-0661
Ships before Fall Semester. Freedom included.

Because in this land of liberty, your practice should be as independent, irresistible, and undeniable as the principles we celebrate every July 4th.

With Liberty and Justice of All,

Michael