Capturing Attention in Your Dental Practice

I recently had the pleasure of helping my friends at OralDNAstaff their booth at the Integrative Healthcare Symposium. Now, I’ve always told them their name is a bit of a head-scratcher. It doesn’t exactly scream “What we do” and, let’s face it, the word “DNA” can make people feel like they’ve accidentally walked into a true-crime documentary. But, hey, that’s a topic for another time.

The real challenge? Getting attention. Let’s face it, when you’re standing in a sea of booths, trying to convince busy passersby that your booth is the one they should stop at, you quickly realize just how many exhibitors you’ve casually breezed by over the years. And I’ve got a newfound sympathy for those poor souls.  And their background didn’t help the matter.

By the end of the event, with a mix of exhaustion and a tiny bit of desperation, I started shouting out at passersby, “Have a mouth?”—and boom, people turned their heads. That’s when it hit me: the golden rule of marketing. The job that trumps all others.

GET THEIR ATTENTION.

It’s just as crucial in your dental practice. You could be the best dentist in town, but if no one knows who you are, it won’t matter. So, the question is—where are you capturing attention?

From the way you introduce your services to how you follow up with patients, attention is the first domino. If you miss that step, the rest of the process crumbles.

So, how are you capturing attention today? If your answer is, “I’m not sure,” well, let’s get that figured out—before your competitors do.

Want to dive deeper into marketing? Look no further than the“NO BS Newsletter.  And of course, make sure your messaging reflects what your patients wish to accomplish through your services.

You might’ve missed the scoop on why attending the Integrative Health Symposium is a must. This was a wise decision on the part of the Oral DNA team.  As 30% of their users are non-dental, they went to a venue that would increase that number.

Why would a dentist go to the IHS? If you’re fee-for-service or looking to break free from insurance reliance, these are your people. The health-conscious crowd isn’t tied to traditional insurance—they’re all about prioritizing their health. Doesn’t that sound like the kind of patients you’d want?  And the attendees at this conference have YOUR patients (and you probably have theirs). This could have been an opportunity to explore networking and collaborative opportunities.

Remember the ad “GOT MILK?”  Say what you want, it gets attention.

More insights from the Integrated Health Symposium coming soon as I process it all.

To better communication,

Michael