Your practice should be a safe haven of calmness, serenity, cooperation and most important, PROFITABILITY. But that’s not what I’m hearing from dentists around the Country. Instead, I’ve been hearing things like this; • “Overwhelmed, understaffed, and without prospects.” • “Prices are going up and Insurance Companies are cutting reimbursements.” • “There’s only so […]
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“It’s Not How Long You Make It…It’s How You Make It Long”
While some of you might have to your heads in the gutter, this was actually a 1960’s slogan for a cigarette brand. This adage holds true for new patient flow. It’s not how big you make it; it’s how you make it big. So when I see ads promoting “91 new patients a month”, I […]
DO YOU REALLY C?
I purchased my first dental computer system from a company called ADOSI in the 80’s. Their main selling point was that they were endorsed by the ADA. Since dental practice computers were new, and my expertise as a consumer of business computers was nearly zero, I relied on the ADA seal of approval as assurance […]
Lessons Not Learned
It was a Tuesday morning. I was in the Columbia Faculty Practice on Madison Avenue, in Midtown Manhattan. I’d already seen a patient who was dismissed. As the treatment room was being set up for my 9:00 patient, I heard loud voices in the hall. Our hallways were unusually large, wide and long, a terrible […]