A pilot climbs into the cockpit and goes through a pre-flight routine. It includes plugging coordinates into the navigation system and going through an exhaustive checklist. When ready, the pilot guides the aircraft down the runway, takes off and eventually climbs to cruising altitude. All of this requires countless hours of study, training, practice and […]
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The New Math
The New Math I remember the frustration I felt when my kids began school and they brought home a new way to do MATH. I never liked math as a student and now, as a parent, I had to help my kids do what I disliked in a totally different way. Thankfully, my wife was […]
Authority Marketing
People pay more attention to authorities and celebrities. For good or bad, that’s the reality. It’s one of Dr. Robert Cialdini’s principles of Influence, which we as healthcare providers, can and should acknowledge and use in our own communications and marketing efforts, FOR GOOD. Done properly, Authority marketing can be among the most effective and […]
PRACTICE BY THE NUMBERS
My email box and social media feeds have been inundated with MARKETING promotions for dentistry. SEO, Social Media, Authority, CRM Systems and more opportunities are being hawked to CURE what ails your practice. MORE NEW PATIENTS Some people focus SO much on getting NEW patients that they forget about the ones they already have! I […]