With the hiring/employment crisis currently being experienced by dental practices around the country, the issue of WHOM to hire has become a pressing question for many dentists. Do I hire for experience, skills or other, less tangible, or measurable qualities? Many consultants recommend hiring for ATTITUDE, APTITUDE, and CULTURAL FIT, rather than for experience and […]

Ok, Politicians don’t want to call it a recession. They point to positive numbers like employment and even corporate earnings. They want to change the definition. Potayto, Potahto, tomayto, tomahto. If you, Dr. Small Business owner, act as if everything is honky dory, you’re setting yourself up for disappointment, or worse. Is this going to […]

And it costs them dearly. And with RECESSION and money on everyone’s minds, this will become an even greater problem. It’s time to rethink how treatment is presented. ASCENSION VS. DESCENSION MODELS This is what happens in most practices: A patient comes in and has Insurance or even Medicare (for DSM). Automatically, the rules, limitations […]

Ron Popeil had a problem. The Chop-O-Matic (invented by his father) was so efficient at chopping vegetables, that door-to-door salesmen, common in the 50’s and 60’s, couldn’t carry enough vegetables to demonstrate it to enough customers. That’s what led him to develop his first INFOMERCIAL in 1964. But perhaps this “TV Pitchman” is best known […]