“Most Businesses get customers to make Sales.” My mentor Dan Kennedy follows this statement by teaching that “smart businesses make sales to gain an audience” (customers or patients). What does he mean by that? “Most businesses get customers to make sales. Smart businesses make sales to gain an audience.” Seth Godin expounds on this principle […]
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RESISTANCE is not futile;
It can be a guide and it can be fatal. ”The path of least resistance is the path of the loser.” –H. G. Wells in “The New Machiavelli” Resistance is what’s keeping you back. Back from whatever you want to do, wherever you want to go and from whomever you want […]
Happiness Amid Chaos and Uncertainty?
Prologue: As of now, Sunday November 8th, it appears that Joe Biden will become our next president. So, the following Blog, which was written in middle of last week, when the election was a tossup actually takes on greater meaning. It’s never too soon to plan. First, I would like to discuss TWO important trends that […]
A House Divided
Extraordinary, unprecedented, unique and other adjectives seem inadequate to describe the perfect storm of events that surround us, much like a black cloud descending down upon us from the heavens or a fog coming up from the abyss. While it’s hard to see, challenging to move and isolating, there is an antidote. You cannot […]