Turning OPTIONAL into ESSENTIAL is one key to surviving inflation and economic disruption. And it’s all about perception and emotion. That was my takeaway from the earnings report by the CEO of Target, just before the stock plummeted 25% in just one day last week. What he said is important for YOU as a dentist! […]

With the stock market continues taking a tumble after the Fed’s rate hike, and inflation is at near record highs, where is one to go to protect their money? The attached graphic is from an investment letter I subscribe to. It shows where smart, wealthy people’s money is going. It’s going into small, well-run private […]

In his book Good To Great, Jim Collins dissects the attributes that enabled companies to move from good to great over a considerable period and through challenging times. We all know of companies like Blockbuster, Polaroid & TWA, that seemed good, then great, and now…gone! Why? Chaos, disruption, “Black Swan” and other unforeseen events are […]

I hope it has a USP or Unique Selling Proposition, or UVP , Unique Value Proposition, which is the reason a patient or potential patient stays with you or comes to you rather than going to the practice down the street. But do you have something similar for your employees? Why should they come work […]