The One Trick Pony “Someone or something that is only good for one purpose, or at doing one particular thing.” (Cambridge dictonary) In business, such a “someone or something” is a clear and present danger.  In fact, it can be lethal. Marge had been with the practice since it’s inception.  As office manager, she knew […]

I get this question a lot from doctors.  And, when it’s not answered by the Doctor and accepted by the team, it becomesammunition for the sales prevention department, a tool used by them, often unknowingly, that undermines patient acceptance and sabotages practice success. THANKSGIVING and the Holiday Season is upon us, and it is a […]

Everyone knows that 5-stars represent the pinnacle.   Not so fast.  There’s better! The definition of the 5-Star level of service often involves specific amenities, attitudes, or tactics used to enhance the customer experience.  Most of these are implemented by people who have no true relationship to the customer or patient.  And if there is […]

  Such an analysis should be performed by any business owner before embarking on a new project.  There are many things that one COULD do, for instance, to increase revenue during a recession.  For each proposed new strategy, the question should be asked; Even if it COULD be done, SHOULD it be done? SWOT analyses […]