April 26, 2020
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I can’t tell you how many times I’ve heard this question.  Every GURU says that this is the key question to ask of yourself and of your business.

And yet, THIS time, I really heard it.  Mark Victor Hansen , author of many books including Chicken Soup for the Soul asked this question on a webinar I attended and it clicked.  

It clicked for Sleep Dentists, General Dentists and even for my own consulting business, the three hats I concurrently wear.

So, I ask YOU again;  What Problem(s) Do You Solve?

I would suggest that this Covid-19 crisis has uncovered a multitude of problems and patient fears.  It also has uncovered some amazing opportunities.

It’s up to YOU to figure out what those problems are and what YOU can do to solve them for your patients and your market.  

What opportunities do you now have to solve patient needs?

Solving others’ problems will enable you to get people into your office who are eager and willing to pay YOU to solve their problems.

Prior to Covid-19, people came into dental offices almost as a matter of routine.  “I’m due for a cleaning” is probably something that is passé, relegated to the “good old days”.  

“DUE” will be replaced by “NEED”

People will be laser focused on immediate and obvious needs with tangible benefits.

Your job now is to identify these needs.  Getting your systems up and ready to solve them and to Market to them, will be the keys to becoming as productive and profitable as possible moving forward with your newly relaunched practice.

And what, you might ask, was the revelation this had for me and my consulting practice, Practice Perfect Systems?

Glad you asked.

There are 2 big ones.

The first is that most doctors and practices struggle with putting ideas and strategies into action.  They fail to implement.

What we see all the time is a FAILURE TO IMPLEMENT.

So, the first problem I have become expert at solving over 6 decades of practice and opening 7 practices, is how to set up a system that assures implementation.

The second problem I found is that most dentists lack a mentor.  Most dentists lack someone to bounce ideas off, to discuss problems and to brainstorm with to find solutions.  Someone who knows the issues, like the complexity of dental practice, has been there and who has himself, successfully navigated the business and clinical processes.

“One of the greatest values of mentors is the ability to see ahead what others cannot see and to help them navigate a course to their destination.” — John C. Maxwell

IMPLEMENTATION and MENTORING, those, I realized are the real and valuable problems that I can help solve.

Now, it’s up to you to figure out the problems YOUR patients have and how YOU can solve them.  If you need help figuring that out, we can help there too.

If you need help with strategy, implementation or mentoring, let us know by contacting us at; strategy@practiceperfectsystems.com

We offer a FREE, 15 minute consultation to discuss YOUR individual and specific needs.

Go to:  PracticePerfectSystems.com

To everyone’s excellent health, safety, wellness and success,

Michael, Laurie and the PPS Team

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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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