The World Might be Dystopian… But Your Practice Shouldn’t Be

October 17, 2021
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Your practice should be a safe haven of calmness, serenity, cooperation and most important, PROFITABILITY.

But that’s not what I’m hearing from dentists around the Country.  Instead, I’ve been hearing things like this;


“Overwhelmed, understaffed, and without prospects.
“Prices are going up and Insurance Companies are cutting reimbursements.”
“There’s only so much that can be done remotely or outsourced in dentistry.”
“Patients are only interested in their most immediate needs.”


Have you heard about what’s being called the Great Resignation and the Turnover Tsunami?  Have YOU experienced it!

This pandemic induced phenomenon has hit dentists and dental hygiene more than truckers or Southwest Airlines pilots.

It seems that every week a new problem surfaces that impacts dental practice.

Plus, the battle over vaccine mandates, supply chain woes and inflation has caught companies in the middle and you and your patients are being squeezed as a result.

What can you do?

NOT ACTING is NOT a survival strategy.  While you can’t control much outside of the 4 walls of your practice, there is much within those 4 walls that can be.  It’s time to start focusing on what you can CONTROL rather than on what you cannot.

But dentists rarely act without some “evidence based,” guaranteed result.

Here are some GUARANTEES.

Guaranteed that without marketing system that pre-selects, educates and preframes prospects and patients, your case acceptance rate will plummet.
Guaranteed that without a secure, marketing system that generates the “right” patients for you, your practice will not grow.  
Guaranteed that without an effectively implemented, well designed marketing system you are going to be subject to the ebb and flow of consumer confidence.


Not only that, but without an effective, and secure marketing system, your profits will decrease next year.  GUARANTEED!

In fact, the motto for most dental practices now and into the future is;


Here’s another guarantee. I guarantee that when you invest in the PPS Marketing Analysis, you’ll recoup the investment within 6 months.  More likely, you’ll recoup it within a month.

Guaranteed or your money back!

So, what do have to lose?

The first law of getting out of a hole is; STOP DIGGING!

Your current marketing is digging you into an ever-deeper hole.  Why not find out what it takes to stop?

And what about the pipelines that brings fuel to your practice via NEW PATIENT FLOW?

DO you have multiple pipelines or just ONE?

Let’s look at one of the more common ones, your website?  Your prospective patients will.  What will they see?  

Based on what I’ve seen, they’ll see the same things as your competition.  Services, stock photos, pictures of YOU, scary photos of disembodies teeth, retracted smiles and even equipment that would be more appropriate for HALLOWEEN than a welcoming website.

If your website doesn’t answer the following question, then you’re throwing money down the drain:  WHY SHOULD I COME TO YOU RATHER THAN TO ANYONE ELSE?

What are you waiting for?

The sooner you act, the faster you can start securing the most important lifeline in your practice.

And what about other pipelines?  Are you doing newsletters, emails, blogs, Google ads, Facebook ads, direct mail?

If so, are they getting consistent results?  Can you turn any of your pipelines on and off ON DEMAND?

The sooner you act, the quicker you can stop digging a deeper hole and start benefitting from the rewards of having SECURITY and CONTROL over your most important business function:




To your excellent FLOW of QUALIFIED new patients,


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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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