The One Trick Pony

November 27, 2022
*This page may contain affiliate links. If you purchase from these links we may receive a commission at no extra cost to you.

The One Trick Pony

Someone or something that is only good for one purpose, or at doing one particular thing.” (Cambridge dictonary)

In business, such a “someone or something” is a clear and present danger.  In fact, it can be lethal.

Marge had been with the practice since it’s inception.  As office manager, she knew how to do things no one else, even the Doctor knew.  And because she was a bit technologically averse, she had resisted efforts to put everything into digital format.

You might imagine what happened when Marge left the practice for health reasons.  Not her’s but her husband’s.  Phil suffered a stroke and Marge decided to move closer to her children, 2,000 miles away.

Delta Dental Premier used to pay nearly 80% of the practice’s full fee.  The practice was happy to welcome these patients with open arms.  Even at a 60% overhead, the remaining 20% was enough profit.  Eventually, these patients became 60% of the practice.

And then, Delta changed the deal.  Not only didn’t they keep their reimbursements on pace with inflation, but they reduced reimbursement for some of the morecommon procedures, while offering a minimal increase for less common ones.

The practice was now faced with a money draining, profitless arrangement for 60% of their patients.

Scenarios such as these play out daily in practices across the country.  And, they could all have been prevented through a process called STRATEGIC PLANNING.

The challenge is that too often, emotions get in the way of effective strategic analysis, when performed by those too close to the practice.

During stable times, coaching might be considered a luxury.  That’s no longer the case today.

Get thee a coach!

Minimally, get access to one via the Coffee With The Coach Program.

To ponies with multiple tricks,


P.S.  Another singular risk is with new patient funnels or marketing.  At a recent presentation at Glidewell Labs, I presented the antidote to marketing in my Physician-Referral Magnet System.  Check it out and get the complimentary eBook.

Practice Success Insights

Sign up to receive insights into building a successful practice via email with the free Practice Perfect Pearls Newsletter.
Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

Book a FreeStrategy Session

Latest Articles

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!


The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives


From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.


Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away.