The Big Day is Almost Upon Us

February 9, 2024
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I was in Vegas this week and experienced firsthand the mayhem of Super Bowl preparation.  Streets were closed, construction was everywhere as the city was prepared to be even more electrified than usual.  And that says a lot if you know Vegas!

I even experienced another traffic-snarling event…The President.



Over 110,000,000 people, nearly 1/3 of Americans, will tune in this Sunday to watch the Super Bowl.  Advertisers will spend upwards of $7,000,000 for a 30 second opportunity to access their eyeballs and ears.  How will they use this opportunity?  How will the “Swifty Effect” impact viewership and commercial content?  And, most important of all, what can YOU, a dental practice owner, learn from it?

While not a football fan, I love watching the commercials.  They tell so much about consumer and even social trends in our nation.  And while national, there are many things a dental practice can learn.  That’s why after every Superbowl I write a summation of my dental practice-relevant take-aways from the commercials.

Here are a few things I’ll be looking for.


Will Budweiser try to undo their “woke” debacle and if so, how?
How will other companies use the “Swifty Effect”?
Will Crypto try to rebound from the SBF debacle?
How will politics play into the commercials?
Will DEI be deployed?
What celebrities will be deployed?
What markets will various commercials target?
Who will be missing?

So, get your Doritos, M&M’s, Mountain Dew, Domino’s pizzaor Subway sandwiches ready and sit back for a lesson in marketing. The big game of “Life In America” is about to begin.

Let’s meet again next week to review.

Yeah team,


P.S.  Remember, some of the commercials are local.  So, I might not see all the ones you do.  And the local commercials are even more important to you because they seek to speak directly to your market.

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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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