Stop The Madness!!!

October 5, 2020
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Based on the emails and social media feeds that I’m seeing, I’m guessing many dentists are looking at marketing as a solution for their problems of getting more patients into their chairs.

MORE NEW PATIENTS

That seems to be the solution most marketers are promoting and promising.  But is that really the problem?  And is marketing really the solution?

While I certainly appreciate the need, especially now, to get patients in, it’s my belief that most dentists are looking in the wrong places.

If you’re a dentist with any sort of patient base, the first place you should be looking is at what you already have.

For most dentists who have a significant patients base of 1000+ active plus inactive names with active email and addresses, empty chairs and open schedules are symptoms of another insidious underlying problem.

“WHAT WE HAVE HERE IS A FAILURE TO COMMUNICATE.”

   — Cool Hand Luke

While there are various cures to this disease, spending oodles of money on external marketing schemes is not one of them.

The LEAST EXPENSIVE and most rewarding marketing is the kind that keeps the patients you already have, makes them buy more from you, encourages them to come back regularly and to refer their friends, colleagues and relatives to you for care.

Let’s repeat the 4 goals.

Keep your existing patients.
Persuade them to accept more services from you.
Encourage patients to come back for regular maintenance.
Promote continuous referral of the types of patients YOU desire.

What would it mean to you if you could accomplish these 4 goals?

Never spend a DIME on any EXTERNAL marketing.
Kiss Yelp, Google and other online marketing and advertising schemes GOODBYE.
Have a steady flow of patients who trust you and accept your best care.
Focus on your clinical practice rather than on business marketing.

INTERNAL MARKETING is the cure I’m speaking about.  And, as we said above, it’s the best way of getting more of what you have without breaking the bank in the process.

And, with all the financial pressures you have now, the LAST thing you want to do is spend money without getting a decent return on the investment.

Here’s an example of how WE recommend that our clients promote themselves to their patients.  This is the most recently recommended headline for an email, blog, newsletter etc.

WHAT OXYGEN SATURATION MEANS FOR YOUAND HOW WE CAN HELP YOU BOOST YOUR’S.

Do you think your patients might be interested in this?

Want to learn more?

Schedule a FREE 20-minute Marketing Roadmap Session at:

https://practiceperfectsystems.com

To Your Excellent SUCCESS and O2 Saturation,

Michael, Laurie and the PPS TEAM

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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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