Perhaps the biggest problem facing all healthcare practices, especially dental practices is what is commonly referred to as “Patient Turnover”, or what we call CHURN.
Churn costs the practice in 4 ways.
- Lost recurring revenue (i.e.,hygiene) from patients who have been LOST
- Loss of maintenance revenue (replacement dentistry)
- Increased marketing spent to replace them with new patients.
- Diminished referrals
Patients For A Lifetime is a program that is custom-designed to show you how to plug up the HOLES IN THE BUCKET.
This revolutionary program is a radical paradigm shift in how oral healthcare is practiced. The current system is reactive rather than proactive. It waits until there is a problem and then seeks to cure with a “treatment” including pharmacological, surgical and other invasive and non-invasive therapies. The current system is ruled by corporations, insurers and government agencies. It is being attacked by Direct To Consumer and Do It Yourself schemes, made more robust by the internet.
Dentists have been moderately successful in implementing preventive programs that has negated some of the scourge of cavities and gum disease. Dentists, more than any other profession has promoted “preventive” care with the exception of growth and development issues.
It is now appreciated that growth and development, specifically the lack of maxilla-mandibular growth is a major contributor to one of the most common and deadliest of all disease entities, breathing disorders.
Whether it’s Sleep Disordered Breathing (SDB), Upper Airway Resistance Syndrome (UARS), or other airway disordered breathing pathology, the growth or lack of growth in the mouth and nasopharyngeal areas can result in a lifetime of illness and disability. The cost to our healthcare system is staggering. Individually, the cost is a reduction in longevity.
The Patients For A Lifetime System seeks to change this destructive pattern.
The underlying theory of this system is simple. People are yearning to solve their problems, deal with their fears, like their doctors, establish a relationship with a practice and respect recommendations. All this leads to TRUST.
TRUST is something that is accomplished by establishing 3 important things:
- Likability
- Relationship
- Authority
Once TRUST is established and value is appreciated, you will experience the security of Patients For A Lifetime.
You will no longer be at the mercy of Marketing Companies and Insurance Companies, or Competition from corporate giants or subject to the unpredictable tides of patient ebb and flow.
Yet, implementation presents challenges that, when overcome, assures the oral health practitioner a more satisfying fulfilling existence as well as promotes a healthier business model, free from the undulating cycles that plague current practices.
Yes, it is IMPLEMENTATION that is always the challenge. That is the Practice Perfect System difference.
We analyze YOUR practice and design an implementation strategy that will guarantee the Patients For A Lifetime program will be set into motion and be effective.
Every Practice, every Doctor and every Market is UNIQUE.
We believe that there is no ONE SIZE FITS ALL solution for anything. Custom always fits better.
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