This sage advice comes from my mentor Dan Kennedy and is ubiquitous, independent of exactly what business you’re in. It’s as true for a general dentist as it is for specialist, a high-end jeweler, or the local car wash. Whatever business you think you’re in, you’re actually in the business of marketing your business. For […]
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MERRY CHRISTMAS
by Davia
Avoiding the Mark Cuban Effect
by Davia
The billionaire owner of the Dallas Mavericks basketball team and star of the “Shark Tank” series started quite a stir in the pharmaceutical business. His 2022 start-up, online pharmacy, Cost Plus Drugs, seeks to lower the cost of prescription drugs. He has over 2,000,000 customers. Since then, Cigna and CVS have formed their own, discounted […]
How Not To Apologize
by Davia
Face it, we all make mistakes. We say things or do things we wish we could take back. Sometimes, things happen that are out of our control. Yet, people can be disappointed or worse. Later in this blog, I will give you a formula to help you and your teams avoid such potentially disastrous consequences. […]
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