Will you accept it? $6.5 Million Dollars.  That’s the average cost of a commercial during Sunday’s Super Bowl.  That’s up $900,000 from last year. Why would a company be willing to spend such crazy money to get your attention for 30 seconds? Companies know the power of BRAND IDENTITY.  Do you even have one?  That’s […]

All 3 share something in common, other than their last names.  All 3 are unafraid to put their views on display.  Whoopi did so last week and said something on her platform, The View that offended people.  Ephraim Goldberg, otherwise known as Frank Gehry, the architect designs structures that are uniquely different and expressive.  And […]

If you’re in the Spencer Study Club, you already appreciate some of Jamison’s accomplishments.  What you might not see, even if you’re part of one of his Business Elite groups, are the underpinnings,  the core values, the vision, the strategic planning, the constant reevaluation and perpetual motion that is involved in all of his endeavors. For those who […]

And Who Has the Key ? “We are all just walking each other home.” -Ram Dass Defining “HOME” is the key to converting a NEED into a WANT.  And that is the key to what dentists refer to as “CASE ACCEPTANCE” or what other businesses refer to as “CLOSING THE SALE”. Most dental practices actually […]