What do you think might be the 2 or 3 things that people are using as reasons NOT to come to your office?
➢ Is It Safe?
➢ How much is it going to cost?
➢ How much is it going to hurt?
The challenge is how to enter the conversation happening in the person’s head and then what type of message will communicate the simple answer?
Here are some suggestions.
The most direct way is to send a personalized note, if you can.
Other ways include:
Stories of people who waited too long and had more costly and more painful situations abound. Social Proof, involves showing people that others are coming in. The most effective ways to do that include:
Use multiple tactics. The more, the merrier, as people are now inundated with such communications.
Making yours stand out is more challenging.
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