OVERCOMING OBJECTIONS
May 31, 2020
What do you think might be the 2 or 3 things that people are using as reasons NOT to come to your office?
➢ Is It Safe?
➢ How much is it going to cost?
➢ How much is it going to hurt?
The challenge is how to enter the conversation happening in the person’s head and then what type of message will communicate the simple answer?
Here are some suggestions.
The most direct way is to send a personalized note, if you can.
Other ways include:
Stories of people who waited too long and had more costly and more painful situations abound. Social Proof, involves showing people that others are coming in. The most effective ways to do that include:
Use multiple tactics. The more, the merrier, as people are now inundated with such communications.
Making yours stand out is more challenging.
And, if you want more FREE pearls, go to:
practiceperfectsystems.com/reboot
https://practiceperfectsystems.com/reboot/
To everyone’s excellent success,
Michael, Laurie and the PPS team
Practice Success Insights

Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.
Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.
Latest Articles
How to Stop Cancellations... without spending more.
Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!
The Proven Way to
Reboot Your Practice...
Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives
FREE BOOK:
From Hello to Hugs
Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.
Join Michael LIVE for the FREE Monthly Coffee With the Coach Webinar
Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away.