Did the White House actually have to say this? Are we really worried about ET?
They obviously do not appreciate the VACUUM PRINCIPLE, which states that in the absence of information, people will fill in the blanks. And they will do so in ways that most likely will not be in your, or even their best interests.
In the absence of data, it’s only conjecture and opinion.
What the White House is currently doing is just the opposite of transparency. Once the cat is out of the bag, you must confront it with as many details as are relevant to the impacted audience, to prevent FEAR from taking root.
They were first reactive to civilian reports, and then issued rudimentary statements, while the Commander-In-Chief was missing in action. When he eventually did speak, it was only in the vaguest generalities, and he didn’t accept any questions. The vacuum still exists. It’s a set up for fringe theories and unrest.
Don’t Make This Mistake In Your Practice!
I’ve seen this same strategy used by practice owners who briefly mention a potential strategy (perhaps one they learned in a weekend seminar) and then hide out in their private office at every opportunity. The resultant information vacuum becomes the topic of conjecture, rumor, and FEAR.
Our team members yearn for security and safety. Anything that rocks that boat can result in stress, which might lead them to seek employment elsewhere.
An informed and educated team is a HAPPY TEAM.
The vacuum principle is an integral part of any implementation strategy.
So many well-meaning practitioners have experienced ED, or Execution Dysfunction because they failed to fill in enough of the blanks in a proposed process.
This results in practices not being able to successfully incorporate Dental Sleep Medicine, TMJ or other niche treatments, practically and profitably.
Such an Information Vacuum is often manifested on Monday mornings, after a doctor attends a CE conference. Even a seemingly innocent response to “what did you learn?” from an eager “A” team member, devoid of a “what’s in it for me” response can lead to Implementus Interruptus (ID), or worse, a stressed and unhappy team.
If you have experienced ED or ID, start filling in the blanks by giving your teams the information, education, and support they need. Nothing does this better (and less expensively) than the Coffee With The Coach webinars and The Liberated Practice Program.
In this month’s webinar you will learn:
REGISTER HERE for this free webinar.
And, even if you can’t attend, just by registering, you will immediately receive my latest report:
SUPERBOWL LVII’S COMMERCIAL TREND ANALYSIS
And how You Can Make Use of the Information they paid $Millions to get.
Plus, because the information in this webinar will help prevent dentists from being taken advantage of, against advice of counsel, I will also give away a copy of the entire 3-webinar series on DD$ Marketing…
You have nothing to lose and only a happy team and more money to gain. Plus, you’ll cure any symptoms of ID or ED.
Thank you for giving me the opportunity to help you help others.