Is Ai Right For You?

January 14, 2024
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Artificial Intelligence is gaining momentum at quantum speed.  Even as Governments are grappling over how to control it, people and businesses are already figuring out how it can help them.  Students are using it for research, people are using it as personal assistants (like Siri, Alexa, Google Maps and Waze), and businesses are using it to…replace people.

The Pandemic and the employment crisis that ensued were catalysts that illuminated the fragility of human-based systems.  Ai, doesn’t “quiet quit” or have “bare minimum Mondays”. Ai doesn’t suffer from “Shift shock”, “resenteeism”, “career cushioning” or other production-killing trends popularized through TikTok and common among Gen Z’s.

If you dislike speaking to Siri or Waze, you can just shut them off, ignore them or yell at them as I do.  You might enjoy navigating your car without the use of Google maps or Waze, but you would be in the minority.  Ai is already here and a part of our lives.  It’s going to infiltrate deeper and deeper, and we will become more and more dependent.

You can embrace Ai now, as the productivity enhancer it promises to be.  In business, because competition exists, productivity and hence profitability matters.  If your competition can produce or deliver a service at a lower price point, you might be at a competitive disadvantage.

Having a competitive advantage is just one of the promises of Ai.  It’s what’s fueling businesses to explore it’s use.  Dentistry is no different.  Some uses for Ai in dentistry include:

Analyzing Clinical Data
Analyzing Patient Records
Enhancing a Digital Workflow
Quality Assurance and compliance
Promoting Predictive results


While lower price can be a competitive advantage, it doesn’t have to be.  The patient experience can be enhanced by Ai but a human-centric experience might be perceived my some as being of greater value.  And VALUE is what makes price resonate.  As Warren Buffett said; “Price is what you pay, Value is what you get.”

It’s not a matter of whether a dental practice will use Ai, it’s a matter when and how.  THE TIME IS NOW!



Few dentists are “early adopters”.  Look at the technology adoption curve first described by Everett Rogers and laterpopularized by Geoffrey Moore in his book “Crossing the Chasm” in 1991.  Then picture that digital x-rays technology came into dentistry in 1987 and today, 37 years later, there are still an estimated 20-30% of dentists who still use some form of film.  Talk about slow adopters!  Dentists are tortoises.

We are currently in the “innovators” and “early adopters” phase.  And if Ai promises to provide an economic advantage to dental practices, a lack of adoption could mean a competitive disadvantage.

The tortoise sometimes wins!

On Thursday evening, January 25th, I will be hosting a webinar titled: “Using Ai for a more productive ‘24”.  During this 35-minute webinar, the use of Ai today, to streamline processes, help stabilize and optimize and grow your practice, will be demonstrated.  During this webinar you will learn:

Why Ai is here to stay.
How it can be used for good
How it can be misused for bad
How it can be used today
How it might be used tomorrow


Learn how, even if you’re a tortoise, you can use Ai to outsmart the Hare.  Early adopters often suffer from various discomforts.  So, in keeping with the topic, I asked ChatGPT to expound on this.


The pain associated with the early adoption of technology, including AI, can be multifaceted. Here are some common challenges and concerns:

1. Uncertainty and Risk: Early adopters often face uncertainties regarding the effectiveness, reliability, and long-term implications of new technologies. There is a risk of investing time and resources in a technology that may not deliver the expected benefits.
2. Costs and Resources: Implementing new technology, especially AI, can be expensive. The costs may include not just the initial investment but also ongoing expenses for maintenance, training, and updates. Smaller businesses or individuals may find it particularly challenging to allocate the necessary resources.
3. Integration Challenges: Integrating AI into existing systems can be complex. Compatibility issues with legacy systems, data migration challenges, and the need for specialized technical expertise can hinder a smooth transition.
4. Workforce Adaptation: Adopting AI often requires a shift in the skills and roles of the workforce. Employees may need to learn new technologies, adapt to changes in job responsibilities, or face the fear of job displacement due to automation.
5. Ethical and Social Concerns: Early adopters of AI may grapple with ethical considerations and societal impacts. Issues related to privacy, bias in algorithms, job displacement, and the potential misuse of AI technology can create ethical dilemmas and public scrutiny.
6. Regulatory Compliance: In some cases, the regulatory landscape may not have caught up with the rapid advancements in technology. Early adopters may face challenges in navigating and complying with evolving regulations related to AI.
7. Limited Support and Ecosystem: Early adopters may find themselves in a situation where there is limited support infrastructure or a lack of a robust ecosystem around the technology. This can lead to difficulties in finding solutions to emerging issues or accessing necessary expertise.
8. Overhyped Expectations: The hype surrounding new technologies, including AI, can create unrealistic expectations. Early adopters may face disappointment if the technology doesn’t live up to the exaggerated promises made by vendors or the media.

Despite these challenges, early adopters also have the opportunity to gain a competitive advantage, drive innovation, and shape the development of the technology. As the technology matures and becomes more widely adopted, some of these pains may diminish, but they play a crucial role in the learning curve of technological innovation.

The goal of this PRACTICAL WEBINAR is to help avoid the highlighted risk above.  We’ll discuss this and more during the webinar!


See you then,


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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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