Hustle & Hospitality

June 9, 2024
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We’re sitting at breakfast. Our cruise ship is pulling into port in Palma de Mallorca, Spain as we watch in amazement as the staff scurry to help the guests and turn over tables. Everyone is pleasant and helpful. “Can I get you anything” echos throughout the ship. One server, who we met just once the day before even called us by name!

What a contrast to what we so often see and experience at home where there’s more of a LFWT attitude. Quiet quitting, bare minimum Mondays, and mental health breaks are other Gen Z attitudes that, for some reason are missing from the people aboard this ship. None have a “Let’s F¥@k With Them” or bare minimum attitude.

One thing about the crew; I’ve not seen a single American. Most of the staff are from South America, Asia, and Europe. None have the Gen Z attitudes that we so often encounter at home.

So I wonder, if cruise lines can attract such industrious personnel, why can’t we?

How does the cruise industry do it? And, how can we learn from them?

While a healthcare practice can’t offer travel and lodging, it can employ many of the following strategies, focusing on an appealing work environment and excellent benefits.

  1. Competitive Compensation and Benefits: Offering competitive salaries, health insurance, retirement plans, and other financial incentives helps attract qualified candidates.
  2. Career Growth Opportunities: Providing clear pathways for career advancement, professional development programs, and opportunities for training and certification encourage employees to see long-term career potential within the company.
  3. Diverse Work Environment: Promoting a multicultural and inclusive work environment can attract a wide range of candidates who value diversity, cultural experiences and the opportunity to transform people’s lives.
  4. Employee Wellness Program: Implementing wellness programs that focus on both physical and mental health can make the job more attractive. This might include access to gyms, recreational activities, and counseling services.
  5. Recognition and Rewards Programs: Creating programs that recognize and reward hard work and dedication can motivate employees and make the workplace more attractive.
  6. Strong Company Reputation: Building a strong brand and reputation as a desirable employer through positive employee testimonials and high rankings in best-places-to-work lists can attract industrious employees.
  7. Flexible Contracts and Rotations: Offering flexible work schedules, rotations, and contract lengths can appeal to those looking for work-life balance.
  8. Recruitment and Outreach Programs: Actively participating in job fairs, partnering with hospitality and prio mmm schools, and utilizing targeted online recruitment campaigns help reach a wider pool of potential candidates.

And of course, there training. Time is set aside for continuous performance improvement exercising. Senior staff guide younger and expectations are set and communicated regularly. On the ship, we see it everywhere.

Cruising is a hospitality business. It’s a shame the healthcare industry doesn’t consider itself as such. If it did, maybe it would attract people with better attitudes.

A positive attitude and a smile can go a long way!

Something to consider.


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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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