Does Your Practice Have A UEP?

April 25, 2022
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I hope it has a USP or Unique Selling Proposition, or UVP , Unique Value Proposition, which is the reason a patient or potential patient stays with you or comes to you rather than going to the practice down the street.

But do you have something similar for your employees? Why should they come work for you?

Or even more important now, why should your current employees stay?

This would be nice to know before crafting an ad to fill a position. It is vital to know to prevent CHURN or staff-turnover.

If I were looking at a new position, I would want to know the UEP, Unique Employment Proposition .And, I would want to hear it from existing employees, not from the Doctor or read it from an ad.

That’s why we have been recommending that your team do videos answering the question: “Why do I love working at________.”

Such a video should be posted on a landing page and shown to potential employees.

On Friday, our Coffee With The Coach webinar will be: The Impoachable Team. I will include lessons learned from the most successful sports teams that you can use in your practice.

Hope to see you then and please have questions ready.


Michael Goldberg is inviting you to a scheduled Zoom meeting.

Topic: Coffee With The Coach
Time: Apr 29, 2022 10:00 AM Eastern Time (US and Canada)

Join Zoom Meeting

Meeting ID: 833 7693 7429
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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