Davos, AI and ED

January 21, 2024
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The elites flocked to Switzerland to attend the World Economic Forum. It’s a place to see and be seen. While the politicians often take center stage, they come and go. But corporate leaders are judged purely on performance and hence, those are ones I prefer to pay attention to.

Wouldn’t you want to be a fly on the wall of a room where Musk, Gates, Diament and Bezos exchange views and ideas?

While that seems very interesting, today I would prefer to hear what the newer generation of visionaries like Sam Altman (OpenAI) and Satya Nadella (Microsoft) have to say.  So I did!  

Here are a few quotes that are relevant to you as a business/practice owner.


1. “People will go on with their lives.  We are making a tool that is impressive, but humans are going to do their human things.”


2. “I hope we as a global community grab onto it.”


3. “We have no idea what happens next.”


It’s that last quote that frightens many.  Scenes from Isaac Asimov’s I Robot invade people’s dreams.  People are scared of the unknown.

So is AI a blessing or a nightmare?

As with all new inventions, it depends on how they are used.  The automobile was touted as a destructive force that would kill people.  Horses were safer!

Airplanes would also fall out of the sky and be unreliable. Today, these transformative technologies have changed our lives, mostly for the better.  

Face it, the cat’s out of the bag and AI is here.  It can’t be put back into the box.  And, try as they might, governments will not be able to control it because unlike Nuclear Energy, all you need is a computer and access to the cloud.  So, unless that’s controlled, AI is going to evolve.

The question for YOU is; how can AI be harnessed to make your life better?

While most clinicians will focus on AI’s use in the clinical workflow, I believe there’s a faster, simpler, and more effective way to incorporate AI.  And it will improve everyone’s work life.  If it helps the team, the team will help you.

Altruistic dentists have for decades believed that “if it would help the patient, it’s worthwhile doing.”  That primary motivation excluded the team from the process.  After all, who is to decide what’s best for the patient?  The doctor, of course!

Today, we know better.  Successful practices understand that while the Doctor sets the vision and mission, and makes treatment decisions, nothing goes anywhere without a team that effectively executes.

Incorporating the team in the decision processes surrounding any new technology or system is the best way of dealing with their fears and empowering them to be a part of the solution.  Typically, dentists have been guilty of choosing a technology and foisting upon the team.  The result is ED, or execution dysfunction.


Don’t suffer from ED when it comes to AI in your practice. Here’s the Rx for ED prevention.


Start with a small success and built upon it.  
Include your team in the process.  
Mastermind with them and listen to their concerns.
Map out the process with SMART goals.
Celebrate the success.
Rinse and repeat.



Thursday, January 25th at 8:30 PM, I The Liberated Practice will have its monthly Coffee With the Coach Webinar.  During this 35-minute program, we will conduct a LIVE DEMONSTRATION of the use of AI in dental practice that will, at the speed of AI, help your practice, your team and your bottom line.


And don’t get left behind.


P.S.  Before incorporating any new technology, technique, or system, it pays to read or reread Dr. Spencer Johnson’s “Who Moved My Cheese”.

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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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