What’s Really Wrong?
That’s the incidence of the ‘Stiff Person Syndrome’ that Céline Dion announced she suffers from, and which promoted her to cancel her 2023 concert tour. It’s BIG NEWS in the entertainment industry this week and will undoubtedly put her face back in the spotlight in places other than the Vegas strip.
But is her syndrome truly a rare disorder or could it be something else?
Here’s what we do know.
Many dentists enjoy Dental Sleep Medicine and TMJ because of the transformative impact it has on people’s lives. Such almost miraculous stories abound.
But how can we get that across to potential patients?
HMMMM… what about this headline?
“Could Céline Dion actually suffer from Sleep Apnea and TMJ?”
Can you spot the TMJ-Related issues?
Whether Céline Dion suffers from OSA and/or TMJ, could such a theory help YOU educate and motivate your patients (or potential patients and referrers) about the need to be proactive with both SLEEP and TMJ health?
The proper use of CELEBRITY can help motivate patients to seek the care they need.
When Judge Antonin Scalia died and his CPAP was on his night table rather than on his head, I’m sure some people were prompted to put their CPAPs back on.
When a Celebrity such as Kirstie Alley dies from Colo-rectal cancer, it can prompt a reluctant 60- or 70-year-old get that colonoscopy they’ve been postponing.
When Angelina Jolie announced that she had a double mastectomy, after testing positive for a BRCA1 gene mutation, genetic testing referrals among high-risk women rose by two-and-a-half times in the following 2 months. A two-fold increase in testing referrals remained for 5 months following her article discussing the decision.
I can guarantee you that the diagnosis of Stiff Person Syndrome will skyrocket as a result of the media coverage.
Wouldn’t it be nice if Oral Appliance Therapy for OSA and TMJ awareness could be given such a Celebrity bump?
But how can you do this ethically and effectively?
You do it just like I did here. You promote the story and the theory via blogs, emails, newsletters and during in-office conversations.
It’s the HEADLINE that grabs attention.
The content promotes interest.
And finally, you should include a ‘call to action’ and a compelling offer to make taking action and saying “YES” a “no-brainer”.
How about a complimentary Virtual Consult?
Who knows, Céline Dion might read this and find her way to a Spencer Study Club member?
P.S. As we saw with Angelina Jolie, the “Celebrity-Effect” is transitory and is greatest the closer the promotion is to the media announcement. So, as this just happened, you might consider acting sooner than later.
P.P.S. Want help? You know what to do.