Leverage is a term few of us know of and in practice, even fewer of us use. The dictionary says: “use (something) to maximum advantage”. Maybe the reason we don’t use it in Dentistry is that it’s a term most used in finance. Leverage is used daily as a way to make money. And for […]

Have you found it harder and harder getting people to say YES to your best care? As dentistry is becoming commodified, thought of as just another Groupon offer, life for those of us in the practice trenches, doing excellent, comprehensive dentistry has gotten harder. We’re under siege. We’re more skilled than ever, able to deliver […]

Keep doing what you’ve been doing and you’ll keep getting what you’re getting. Heard that before. Well, it’s wrong. If you keep doing what you’ve been doing, you’ll get less and less and less. As competition increases along with the costs of doing business, old systems have to be revamped to keep pace with the […]