The most frequently viewed Congressional testimony ever, that sparked an uproar and it’s aftermath can be a teachable moment for Dental practice owners, even as it might not have been for Harvard itself. How does one deal with a mis-hire? Here’s a formula. 1. Prevent it. 2. Admit it. 3. Deal with it quickly. […]
YOUR BUSINESS IN ‘24 “You are NOT in the business you think you’re in.”
This sage advice comes from my mentor Dan Kennedy and is ubiquitous, independent of exactly what business you’re in. It’s as true for a general dentist as it is for specialist, a high-end jeweler, or the local car wash. Whatever business you think you’re in, you’re actually in the business of marketing your business. For […]
MERRY CHRISTMAS
I was sitting at a dinner table with 4 other couples, one Roman Catholic, one Lutheran, one Southern Baptist and another a Unitarian. Jewish me was seated next to a woman whose father was a Southern Baptist minister. After a glass of wine, she turned to me and asked, “So who do you think Jesus […]
Avoiding the Mark Cuban Effect
The billionaire owner of the Dallas Mavericks basketball team and star of the “Shark Tank” series started quite a stir in the pharmaceutical business. His 2022 start-up, online pharmacy, Cost Plus Drugs, seeks to lower the cost of prescription drugs. He has over 2,000,000 customers. Since then, Cigna and CVS have formed their own, discounted […]