And Who Has the Key ? “We are all just walking each other home.” -Ram Dass Defining “HOME” is the key to converting a NEED into a WANT.  And that is the key to what dentists refer to as “CASE ACCEPTANCE” or what other businesses refer to as “CLOSING THE SALE”. Most dental practices actually […]

It’s amazing what you can learn about yourself while listening to others. That’s the value of being around and interacting with other smart and successful people. And, while we have the opportunity to do that through our journeys in Dentistry and beyond, our teams might not enjoy the same benefits of listening to other smart […]

My mistake should be a lesson. When it comes to marketing, I coach how important it is to always identify the audience. It’s the 2nd ‘M’ in the Message-Market-Media triad of successful marketing. Over the last few weeks, as I began promoting my “COFFEE WITH THE COACH”  program, I focused on Doctors. I wrote blogs, […]

I read Tim Ferris’ weekly blog “5-Bullet Friday”.  He’s a Gen-Xer, and so I like to hear what he’s been up to and how he thinks.  So recently, when he linked to the Pornhub Insights “2021 Year in Review”, I just had to click and check it out.  What were these “insights” Tim was so […]