You’ve probably heard of ‘cognitive dissonance’. It refers to an individual having inconsistent or conflicting thoughts, beliefs, or attitudes. Such ‘dissonance’ impacts decision making and realizing it might help one make better decisions. Dentists suffer from Cognitive Disconnection. Cognitive disconnection occurs when things that should be connected are not. It’s done without malice. Rather, […]
“Leave No Man Behind”
This past week, America received a black eye as we failed to live up to this, a core principle of our country’s armed forces. We’ve been publicly humiliated and shamed in the halls of our closest allies. Our friends, our allies and even our citizens feel betrayed. We left much behind aside from people and […]
Good Marketing is a Moral Imperative
I would argue that not teaching marketing principles in medical and dental schools is an ethical failure. And the accrediting institutions like the AMA and ADA are complicit. State licensing boards who require you to fulfill competency mandates also are guilty. Just ask the following questions: 1. Do you deliver a service that TRULY helps […]
Could it be that your pricing, preframing, delivery, presentation or other financial systems could use modification?
This just shows that pricing and presentation matters. In the case above, it points out that people feel good about gaming the system. They buy 3 individual watermelons because they perceive it as a bargain, even though they set out to buy ONE. Seriously. What heuristics do you deploy to encourage people to say YES? […]