Since 2020, the word “Unprecedented” has lost its impact, especially in business. The pandemic, government control, the great resignation, corporate competition, inflation, supply chain and now WAR. Oh my! What’s a business (practice) owner to do? Back in “the day”, dentists could “succeed” DESPITE their lack of business training. And even then, “getting by” wasn’t […]
Meritocracy or Mediocrity?
Our children went to private schools that from K-12 that were considered among the best in the area. We more than willing to make the financial sacrifice to give them the best possible foundation. I guess that today, those institutions would be considered “progressive”. When I went to our son’s 8th grade parent teacher conferences, […]
Never Sell Again
I see it time and time again; “how to sell dentistry.” Does anyone want to buy dentistry? Do the want to buy anything involved in the process of delivering dental care? Of course not. The opposing tactic seeks to “EDUCATE” people. Just look at any website. They’re replete with descriptions of processes and procedures along […]
SOMEONE IS GIVING YOU A $6,500,000 VALENTINE’S GIFT
Will you accept it? $6.5 Million Dollars. That’s the average cost of a commercial during Sunday’s Super Bowl. That’s up $900,000 from last year. Why would a company be willing to spend such crazy money to get your attention for 30 seconds? Companies know the power of BRAND IDENTITY. Do you even have one? That’s […]