Everyone knows how important REVIEWS are. Did you know that Patient video testimonials are becoming more and more important? YouTube is the second largest search engine in the world. As Google owns YouTube, searches that have videos attached are becoming more highly ranked. So, how do you make a compelling testimonial video? There are 2 […]
“DOCTOR, I NEED TO SPEAK WITH YOU.”
Whatever comes next, can’t be good. This is a sentence, when spoken by an employee, immediately evokes a rush of adrenaline, a wave of nausea and a puckering of several sphincters. At least it used to with me. This conversation can rarely be good and have a pleasant ending. The result is either “I’m […]
HAVE YOU BECOME “COMFORTABLY NUMB”?
The title of one of my favorite songs by Pink Floyd, “Comfortably Numb” describes the state of mind of many dentists. They have acclimated to their status quo, become used to a “normal” that might blind them from outside threats and changes. PPS recently had a front row seat witnessing such an implosion. Doctor “S” […]
Labor Day Thoughts
We celebrate LABOR but seem to try assiduously to avoid it. We have a “BUREAU OF LABOR AND STATISTICS”, yet we find both unappealing. YUK! Recently, I’ve seen several marketing pieces aimed at dentists that promise a more leisurely, relaxing and happier life. One shows a picture of a beach and the other a lake. […]
Staff, Team, or Tribe?
Employees present the most challenging part of running a dental practice, or for that matter, ANY business. People are complicated and challenging. And, because dental practices also deal with people (patients) who might be in pain or under other stress, the human factor in dental practices can present significantly greater challenges than in most other […]