What do you think might be the 2 or 3 things that people are using as reasons NOT to come to your office? ➢ Is It Safe? ➢ How much is it going to cost? ➢ How much is it going to hurt? For each of these items, its valuable to craft a simple answer?   ❖ It’s probably […]

My uncle was an attorney who worked for Avis.  The family joke was that he always “tried harder”, a nod to the commercials that Avis ran about being #2 behind Hertz, so they “tried harder”. Being #1 can result in complacency.  That’s dangerous. This past week, Hertz became another Covid-19 victim, alongside J.C. Penney, J. […]

At a ZOOM-Board meeting this week of The Alliance For Oral Health Across Borders, one of the members, said something that is relevant to many of us as we begin to return to work. Dr. Bruce Donoff, the former Dean of Harvard’s Dental School, is one of the smartest people I know. His analogy about […]

FACTS and FAITH It has become a joke to my students and consulting clients that “WTF” doesn’t mean to me what it normally stands for.  I use it as an acronym, referring to a disease that is epidemic among dentists.   It seems that all dentists want to know; “What’s The Formula”? And, with today’s […]

And, when I find that I’m in agreement with the ADA too?  That’s really unusual. Last week, I wrote of the re-opening as a START-UP and not just a re-start.  It seems that I was more correct than even I had thought. Not to worry, there’s always a silver lining and I’ll discuss that AFTER […]