Articles

McDonalds did some market research so they could sell more milkshakes. You might think that most milkshakes were bought by younger people at lunch or dinner along with burgers and fries. You might even think that they were bought by weed-toking, local college kids in the evening to satiate a craving. If you assumed either of those scenarios, you would

A pilot climbs into the cockpit and goes through a pre-flight routine.  It includes plugging coordinates into the navigation system and going through an exhaustive checklist. When ready, the pilot guides the aircraft down the runway, takes off and eventually climbs to cruising altitude.  All of this requires countless hours of study, training, practice and most of all FOCUS. Once

The New Math I remember the frustration I felt when my kids began school and they brought home a new way to do MATH. I never liked math as a student and now, as a parent, I had to help my kids do what I disliked in a totally different way. Thankfully, my wife was a teacher who was certified

People pay more attention to authorities and celebrities. For good or bad, that’s the reality. It’s one of Dr. Robert Cialdini’s principles of Influence, which we as healthcare providers, can and should acknowledge and use in our own communications and marketing efforts, FOR GOOD. Done properly, Authority marketing can be among the most effective and least costly of all marketing

My email box and social media feeds have been inundated with MARKETING promotions for dentistry. SEO, Social Media, Authority, CRM Systems and more opportunities are being hawked to CURE what ails your practice. MORE NEW PATIENTS Some people focus SO much on getting NEW patients that they forget about the ones they already have! I recently heard some words of

Normally, a day that’s associated with parades, family reunions, hotdog eating contests, fireworks and celebrations of freedom, this Fourth of July has been turned upside down and inside out. This year, it has me thinking about the true meaning of the holiday in the current context. It has me wondering – what does freedom really mean to you? Never before

It seems like having a victim mentality is in vogue. Making excuses for one’s lack of success, blaming others rather than taking responsibility and being accountable might well be the true cause of our failure as a society. “If you have passion, there is no need for excuses because your enthusiasm will trump any negative reasoning you might come up

In a 2010 Harvard Business Review article, Umair Haque, while discussing the aftermath of 2008 said that WISDOM is “the scarcest, rarest and most valuable resource in the world today.” He goes on to say how wisdom is the opposite of strategy and that you need WISDOM first and then strategy. Wisdom focuses “inside” while strategy focuses “outside”.   He promotes an inside-out

DISRUPTION has hit us hard.  Its not the first time for many of us; Y2K, 9/11, 2008 just to name a few.  And yes, this seems to be the WORST yet.  Our lives and our businesses have been turned upside down. “The best offense is a good defense.” This quote, from boxing legend and heavyweight champion, Jack Dempsey is apropos because

Over the past few weeks I’ve heard some things that have disturbed me. Granted, we’re all disturbed about a great many things nowadays. And, for good reason. These are definitely challenging times. Our collective sympathetic nervous systems are on overdrive and our sensitivities are on high-gain. While speaking to other dentists about their experiences dealing with Physicians, I’ve heard that