Articles

For Dental Practice Success

Summertime Marketing Blues?

Aug. 28, 2022
Some say that marketing in August is a waste of time. And for most dental marketing, they would be correct. That’s because most dental marketing sucks and is often a waste of time in any season. But it doesn’t have to. It all starts with identifying your target audience and then crafting a headline that speaks DIRECTLY TO THAT AUDIENCE.
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Is the Toilet Paper thinner?

Aug. 22, 2022
I’m a sensitive guy, at least down there. My wife gets the expensive, cushiony brand to please my delicate derrière. But lately, I’ve noticed a change. The once thick, comfy, quilt-like squares have become thinner! The “thread count” has succumbed to the pressures of inflation and my tush the butt of the impact. Many things have yielded to recent financial
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PC, CPA, IRS, RIP

Aug. 14, 2022
I started my own practice in 1980. My personal accountant at the time, my friend Rick Kravitz, now the Editor in Chief of the CPA Journal, and I have been talking about recent developments and the newly passed law. He’s very concerned because there’s a shortage of CPAs. In 1979, in preparation for opening my new practice, Rick and I
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HIRING WOES?

Aug. 08, 2022
With the hiring/employment crisis currently being experienced by dental practices around the country, the issue of WHOM to hire has become a pressing question for many dentists. Do I hire for experience, skills or other, less tangible, or measurable qualities? Many consultants recommend hiring for ATTITUDE, APTITUDE, and CULTURAL FIT, rather than for experience and skills. That’s easy to say
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Semantics Can Hurt

Jul. 29, 2022
Ok, Politicians don’t want to call it a recession. They point to positive numbers like employment and even corporate earnings. They want to change the definition. Potayto, Potahto, tomayto, tomahto. If you, Dr. Small Business owner, act as if everything is honky dory, you’re setting yourself up for disappointment, or worse. Is this going to be a blip or a
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MOST DENTISTS GET THIS WRONG

Jul. 24, 2022
And it costs them dearly. And with RECESSION and money on everyone’s minds, this will become an even greater problem. It’s time to rethink how treatment is presented. ASCENSION VS. DESCENSION MODELS This is what happens in most practices: A patient comes in and has Insurance or even Medicare (for DSM). Automatically, the rules, limitations and requirements factor into the
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SET IT AND FORGET IT

Jul. 17, 2022
Ron Popeil had a problem. The Chop-O-Matic (invented by his father) was so efficient at chopping vegetables, that door-to-door salesmen, common in the 50’s and 60’s, couldn’t carry enough vegetables to demonstrate it to enough customers. That’s what led him to develop his first INFOMERCIAL in 1964. But perhaps this “TV Pitchman” is best known for the catchphrase he invented
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BOOKS BEFORE BELLS, FROGS WITHOUT TAILS!

Jul. 10, 2022
In 1778, the people of Franklin, Mass decided they wanted a bell for the town’s meeting house’s steeple. They approached Benjamin Franklin, for whom the town was recently renamed in honor of his securing French support for the American Revolution. They asked him to donate the necessary funds in reciprocity for the honor. Benjamin Franklin declined to buy the bell
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THE ANTI-DENTITE

Jun. 28, 2022
“NO OFFENSE DOC, BUT I HATE DENTISTS” If I had a nickel for every time I heard that. How about you? Seinfeld referred to such people as “Anti-Dentites”. I think most people are afflicted. The news is also replete with stories about Inflation, Guns, Abortion and other supercharged issues that are stark reminders that we, as human beings, are primarily
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CHIPS, CONTAINERS, POOP, and YOUR BUSYNESS.

Jun. 13, 2022
According to the most recent ADA’s Health Policy Institute poll, 65% of dentists are confident that their practices will recover from the pandemic dip. That optimism is consistent with the fact that the prices of 3 indicators of inflation have all been going down, up to 25% off their March peaks. Using traditional economic calculation, it should portend that inflation
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT