Some say that marketing in August is a waste of time. And for most dental marketing, they would be correct. That’s because most dental marketing sucks and is often a waste of time in any season. But it doesn’t have to. It all starts with identifying your target audience and then crafting a headline that […]

I’m a sensitive guy, at least down there. My wife gets the expensive, cushiony brand to please my delicate derrière. But lately, I’ve noticed a change. The once thick, comfy, quilt-like squares have become thinner! The “thread count” has succumbed to the pressures of inflation and my tush the butt of the impact. Many things […]

I started my own practice in 1980. My personal accountant at the time, my friend Rick Kravitz, now the Editor in Chief of the CPA Journal, and I have been talking about recent developments and the newly passed law. He’s very concerned because there’s a shortage of CPAs. In 1979, in preparation for opening my […]

With the hiring/employment crisis currently being experienced by dental practices around the country, the issue of WHOM to hire has become a pressing question for many dentists. Do I hire for experience, skills or other, less tangible, or measurable qualities? Many consultants recommend hiring for ATTITUDE, APTITUDE, and CULTURAL FIT, rather than for experience and […]