“THAT WILL NEVER HAPPEN TO ME!” I’ve heard that before. I’m sure you have too. And most of the time, that’s a dangerous attitude to have. Even the “Big Boys”, like JC Penny, Sears, Lord & Taylor, Century 21, Brooks Brothers, Hertz, GNC, J Crew and even one of my favorite entrepreneurs, Richard Branson’s […]
STOP MARKETING…. AND DO SOMETHING MUCH SMARTER!
“MARKETING SUCKS” was the headline on a recent email from one of the world’s best-known marketers. He was getting “in-step” with the prevailing sentiment among the multitude of small business owners who have been confounded by the the “BIG FOUR” who seem to control so […]
DREAM OR NIGHTMARE?
“If you build it, they will come.” – Field Of Dreams 1989 The movie starring Kevin Costner, Ray Liotta, Amy Madigan, James Earl Jones and Burt Lancaster is one of my favorites. Being about baseball and a father-son relationship, it spoke to me when I first saw it. As a dentist, coach and consultant, it still […]
Stop The Madness!!!
Based on the emails and social media feeds that I’m seeing, I’m guessing many dentists are looking at marketing as a solution for their problems of getting more patients into their chairs. MORE NEW PATIENTS That seems to be the solution most marketers are promoting and promising. But is that really the problem? And is […]