One person was nearly single-handedly responsible for the best marketing success ever.  And, he did it without the benefit of today’s communications systems. This is arguably, the best marketing strategy of all time, by the best marketer of all time.  I’ll tell you a bit about the person who came up with the strategy and […]

When faced with conflicting information, what do people do?  How do they react? One of the more common reactions is called “behavioral paralysis”, a phenomenon many dental practices are now seeing among their patients. To say that there is a lack of trust in our society at this time is a gross understatement.  And it’s […]

If you offered your employees $2,000 each to quit; how many would take you up on it? Tony Hsieh, the recently retired CEO of Zappos, tragically died on November 27th from injuries sustained in a house fire.  The world lost a freethinking, maverick entrepreneur. Perhaps the most important thing I learned from studying Tony and […]

“Most Businesses get customers to make Sales.” My mentor Dan Kennedy follows this statement by teaching that “smart businesses make sales to gain an audience” (customers or patients). What does he mean by that? “Most businesses get customers to make sales.  Smart businesses make sales to gain an audience.” Seth Godin expounds on this principle […]