I’m often asked how it’s possible for a small or even mid-sized, independent practice to compete with larger, often corporate owned and well-funded practices that I refer to as CORPORADONTICS? First, let me dispel a myth.  There is NOT a patient shortage.  There are more than enough patients for every practice.  What there is, is […]

Recent events such as the Facebook blackout of October 4th, Google and Apple’s policy changes and the threat of government interference has made controlling your marketing an imperative for business survival.  Being dependent is the opposite of FREEDOM. But how you ask can a dental practice OWN its own media?  How can it avoid reliance […]

Your practice should be a safe haven of calmness, serenity, cooperation and most important, PROFITABILITY. But that’s not what I’m hearing from dentists around the Country.  Instead, I’ve been hearing things like this;   • “Overwhelmed, understaffed, and without prospects.” • “Prices are going up and Insurance Companies are cutting reimbursements.” • “There’s only so […]

While some of you might have to your heads in the gutter, this was actually a 1960’s slogan for a cigarette brand. This adage holds true for new patient flow.  It’s not how big you make it; it’s how you make it big.  So when I see ads promoting “91 new patients a month”, I […]