I get this question a lot from doctors.  And, when it’s not answered by the Doctor and accepted by the team, it becomesammunition for the sales prevention department, a tool used by them, often unknowingly, that undermines patient acceptance and sabotages practice success. THANKSGIVING and the Holiday Season is upon us, and it is a […]

Everyone knows that 5-stars represent the pinnacle.   Not so fast.  There’s better! The definition of the 5-Star level of service often involves specific amenities, attitudes, or tactics used to enhance the customer experience.  Most of these are implemented by people who have no true relationship to the customer or patient.  And if there is […]

  Such an analysis should be performed by any business owner before embarking on a new project.  There are many things that one COULD do, for instance, to increase revenue during a recession.  For each proposed new strategy, the question should be asked; Even if it COULD be done, SHOULD it be done? SWOT analyses […]

We have been treated to low prices and an abundance of products from China. This ‘treat’ has had an addicting impact on the American consumer. Has it actually been a ‘trick’? We’re becoming increasingly addicted to CHINA’s products and more. What if this is purposeful? What if its strategic? Take the Fentanyl that’s killing over […]