This seems to be the theme of the 20’s. “ROARING”, the term I used on the cover of my book “From Here To Where: A guide to dental practice in the roaring 20’s”, though prescient, doesn’t even come close to describing the current state of affairs. Just when you thought ‘it can’t get any worse’, […]

Since 2020, the word “Unprecedented” has lost its impact, especially in business. The pandemic, government control, the great resignation, corporate competition, inflation, supply chain and now WAR. Oh my! What’s a business (practice) owner to do? Back in “the day”, dentists could “succeed” DESPITE their lack of business training. And even then, “getting by” wasn’t […]

I see it time and time again; “how to sell dentistry.” Does anyone want to buy dentistry? Do the want to buy anything involved in the process of delivering dental care? Of course not. The opposing tactic seeks to “EDUCATE” people. Just look at any website. They’re replete with descriptions of processes and procedures along […]

Will you accept it? $6.5 Million Dollars.  That’s the average cost of a commercial during Sunday’s Super Bowl.  That’s up $900,000 from last year. Why would a company be willing to spend such crazy money to get your attention for 30 seconds? Companies know the power of BRAND IDENTITY.  Do you even have one?  That’s […]