McDonalds did some market research so they could sell more milkshakes. You might think that most milkshakes were bought by younger people at lunch or dinner along with burgers and fries. You might even think that they were bought by weed-toking, local college kids in the evening to satiate a craving. If you assumed either […]

A pilot climbs into the cockpit and goes through a pre-flight routine.  It includes plugging coordinates into the navigation system and going through an exhaustive checklist. When ready, the pilot guides the aircraft down the runway, takes off and eventually climbs to cruising altitude.  All of this requires countless hours of study, training, practice and […]

The New Math I remember the frustration I felt when my kids began school and they brought home a new way to do MATH. I never liked math as a student and now, as a parent, I had to help my kids do what I disliked in a totally different way. Thankfully, my wife was […]

People pay more attention to authorities and celebrities. For good or bad, that’s the reality. It’s one of Dr. Robert Cialdini’s principles of Influence, which we as healthcare providers, can and should acknowledge and use in our own communications and marketing efforts, FOR GOOD. Done properly, Authority marketing can be among the most effective and […]