Amazon is dedicated to getting into the healthcare business. They started with Amazon Care, which they recently shut down after sinking $28 Billion into the effort. But Amazon is RELENTLESS, which is the name Jeff Bezos originally had intended to call Amazon. If you go to relentless.com, you will be sent to Amazon. So, in […]
Summertime Marketing Blues?
Some say that marketing in August is a waste of time. And for most dental marketing, they would be correct. That’s because most dental marketing sucks and is often a waste of time in any season. But it doesn’t have to. It all starts with identifying your target audience and then crafting a headline that […]
Is the Toilet Paper thinner?
I’m a sensitive guy, at least down there. My wife gets the expensive, cushiony brand to please my delicate derrière. But lately, I’ve noticed a change. The once thick, comfy, quilt-like squares have become thinner! The “thread count” has succumbed to the pressures of inflation and my tush the butt of the impact. Many things […]
PC, CPA, IRS, RIP
I started my own practice in 1980. My personal accountant at the time, my friend Rick Kravitz, now the Editor in Chief of the CPA Journal, and I have been talking about recent developments and the newly passed law. He’s very concerned because there’s a shortage of CPAs. In 1979, in preparation for opening my […]