I would argue that not teaching marketing principles in medical and dental schools is an ethical failure. And the accrediting institutions like the AMA and ADA are complicit. State licensing boards who require you to fulfill competency mandates also are guilty. Just ask the following questions: 1. Do you deliver a service that TRULY helps […]
Could it be that your pricing, preframing, delivery, presentation or other financial systems could use modification?
This just shows that pricing and presentation matters. In the case above, it points out that people feel good about gaming the system. They buy 3 individual watermelons because they perceive it as a bargain, even though they set out to buy ONE. Seriously. What heuristics do you deploy to encourage people to say YES? […]
Simone Biles, The Holocaust and Business.
How can these three things possibly be related? They are, and in a very profound way. PERSPECTIVE! This week all the talk, even in the Wall Street Journal, was about how Simone Biles, touted as a gymnastic GOAT (greatest of all time) faltered. And more to the point, how she reacted after a failure […]
Brand?
A new book by Mike Kim, “You are the Brand” discusses principles of how to improve yourself, build your expertise, authority, and communications. He asks the reader to ask themselves 3 questions. 1. What pisses you off? 2. What breaks your heart? 3. What’s the big problem you are trying to solve? The answer to […]