Ok, Politicians don’t want to call it a recession. They point to positive numbers like employment and even corporate earnings. They want to change the definition. Potayto, Potahto, tomayto, tomahto. If you, Dr. Small Business owner, act as if everything is honky dory, you’re setting yourself up for disappointment, or worse. Is this going to […]
MOST DENTISTS GET THIS WRONG
And it costs them dearly. And with RECESSION and money on everyone’s minds, this will become an even greater problem. It’s time to rethink how treatment is presented. ASCENSION VS. DESCENSION MODELS This is what happens in most practices: A patient comes in and has Insurance or even Medicare (for DSM). Automatically, the rules, limitations […]
SET IT AND FORGET IT
Ron Popeil had a problem. The Chop-O-Matic (invented by his father) was so efficient at chopping vegetables, that door-to-door salesmen, common in the 50’s and 60’s, couldn’t carry enough vegetables to demonstrate it to enough customers. That’s what led him to develop his first INFOMERCIAL in 1964. But perhaps this “TV Pitchman” is best known […]
BOOKS BEFORE BELLS, FROGS WITHOUT TAILS!
In 1778, the people of Franklin, Mass decided they wanted a bell for the town’s meeting house’s steeple. They approached Benjamin Franklin, for whom the town was recently renamed in honor of his securing French support for the American Revolution. They asked him to donate the necessary funds in reciprocity for the honor. Benjamin Franklin […]