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Prologue: As of now, Sunday November 8th, it appears that Joe Biden will become our next president. So, the following Blog, which was written in middle of last week, when the election was a tossup actually takes on greater meaning. It’s never too soon to plan. First, I would like to discuss TWO important trends that will impact Dental Practice during

Extraordinary, unprecedented, unique and other adjectives seem inadequate to describe the perfect storm of events that surround us, much like a black cloud descending down upon us from the heavens or a fog coming up from the abyss.   While it’s hard to see, challenging to move and isolating, there is an antidote. You cannot move the cloud or the

I think it came in a Cracker Jack box.  The decoder ring allowed one to encrypt a secret message and send it to a friend who had another such ring.  It allowed the creation of a “secret club”. It made me feel like a SPY of sorts, something that I thought of this weekend after I heard of Sean Connery’s

“THAT WILL NEVER HAPPEN TO ME!” I’ve heard that before.  I’m sure you have too.   And most of the time, that’s a dangerous attitude to have.  Even the “Big Boys”, like JC Penny, Sears, Lord & Taylor, Century 21, Brooks Brothers, Hertz, GNC, J Crew and even one of my favorite entrepreneurs, Richard Branson’s Virgin Atlantic have succumbed during

                     “MARKETING SUCKS” was the headline on a recent email from one of the world’s best-known marketers.  He was getting “in-step” with the prevailing sentiment among the multitude of small business owners who have been confounded by the the “BIG FOUR” who seem to control so much of that space, Google,

“If you build it, they will come.” – Field Of Dreams 1989 The movie starring Kevin Costner, Ray Liotta, Amy Madigan, James Earl Jones and Burt Lancaster is one of my favorites. Being about baseball and a father-son relationship, it spoke to me when I first saw it.  As a dentist, coach and consultant, it still speaks volumes as clearly as

Based on the emails and social media feeds that I’m seeing, I’m guessing many dentists are looking at marketing as a solution for their problems of getting more patients into their chairs. MORE NEW PATIENTS That seems to be the solution most marketers are promoting and promising.  But is that really the problem?  And is marketing really the solution? While

“Wisdom is the supreme part of happiness.”   -Sophocles True WISDOM is timeless. Yom Kippur, the Jewish Day of Atonement starts this evening.  My Rabbi growing up, Rabbi Benjamin Blech,once said that if the Sages and Rabbi’s hadn’t come up with some of the Jewish customs, a Psychologist would have. Some look at the Jewish people’s 3,000 year-long survival and success

The Jewish New Year was celebrated this is past weekend.  The year, 5781.  Quite a different celebration it was.  There were limitations placed on family and communal gatherings imposed by the Pandemic.  Health and safety concerns were overlaid onto ancient rituals and customs. Jewish mysticism places a great significance on numerology.  And so, because 5781 adds up to 21, I

It started as B2B (business to business).  Gerry was the branch manager of the bank in which I opened my first business account.  We were both in our 20’s, bright-eyed, optimistic (despite the terrible economy in 1978) and precocious; He a very young branch manager and me, a really young dentist and University professor.   We hit it off right