Articles

For Dental Practice Success

THE BIG QUESTION…WHEN IS IT TIME?

Jul. 07, 2024
The quality of my life, if not my life itself, was saved by an amazing and talented physician after a colonoscopy with another physician revealed an exceptionally large, aggressive yet pre-cancerous lesion.  That physician wanted to do major surgery.   I was referred to another physician who pioneered a techniqueenabling removal of such large lesions without removing large parts of
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The 800 lb. Gorilla Confronts the Elephant and the Donkey

Jun. 30, 2024
Should I or shouldn’t I?   That’s been the question I’ve been asking myself since Thursday.  Should I discuss what we saw during the debate or not? The answer came when I looked at the calendar and realized this coming Thursday is Independence Day, the 4th of July.  I feel compelled to speak out. The principles that are embedded in
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A NOT SO ROOKIE MISTAKE

Jun. 23, 2024
We’ve been on many vacations including touring, adventure. leisure and cruising.  Some have been with friends, others with family or just the two of us.  It’s a time when we can recharge our relationship-batteries.  So far, that’s worked in our marriagefor 51 years. So, when it comes to planning vacations, you might think that we’ve learned some tricks.  I’m happy
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The Magic Question

Jun. 17, 2024
We’re on a cruise. This is our 9th, but the first on one what is billed as an “ultra luxury” line. So far we’re not impressed, as our expectations have not been met. How can you avoid disappointing your guests (patients)? We’re not huge fans of cruising for the sake of cruising. We do love seeing the world, and cruises
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Hustle & Hospitality

Jun. 09, 2024
We’re sitting at breakfast. Our cruise ship is pulling into port in Palma de Mallorca, Spain as we watch in amazement as the staff scurry to help the guests and turn over tables. Everyone is pleasant and helpful. “Can I get you anything” echos throughout the ship. One server, who we met just once the day before even called us
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All You Can Eat Shrimp Gave Red Lobster Indigestion

May. 27, 2024
One of the factors leading to Red Lobster declaring Chapter 11 was the expense of their “all you can eat shrimp” offers. Aside from the increased cost of shrimp, the idea of allowing a pre-gastric bypass crowd the opportunity to fill up on expensive, often imported, shrimp may have also resulted in lower revenues for higher margin dishes and desserts.
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Reciprocity, Liking, Charity and Success

May. 19, 2024
Last week I was honored to help celebrate the 40th anniversary of Dr. Cialdini’s monumental book “Influence”.  Along with other members of the Cialdini Institute, we listened to a host of speakers giving their take on the application of the 7 Principlesof Influence. One of the things I love about such conferences is the focuswhich helps me think about the
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Lessons From The Godfather of Influence

May. 12, 2024
Dr. Robert Cialdini’s book “Influence” has had a huge impact on many.  The late Charley Munger, Warren Buffet’s partner, in 2 gifted Dr. Cialdini a single share of Berkshire Hathaway stock after reading it.  He was so grateful to have learned the principles and immediately recognized its value and how implementing them in Berkshire Hathaway’s businesses would improve their performance.
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What Walmart Just Learned and You Should Know

May. 05, 2024
Last week, Walmart announced that it is closing 51 health centers in 5 states including their dental centers citing “the challenging reimbursement environment and escalating operating costs”.  Their 5-year-long experiment failed. They have not disclosed the investment that was made in this project but as you might expect, it must have been substantial.  Anyone need some lightly used medical or
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He Was Guilty

May. 03, 2024
It was my first experience as an expert witness.  I was engaged by the defense to provide testimony that would help exonerate a dentist against a claim of dental malpractice. I reviewed the case and told the defense attorney that his client stood on shaky ground.  The case hinged on the patient’s prior history of refusing periodontal care.  Unless that
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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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Get Started With:

How to Stop Cancellations... without spending more.

Learn how successful practices ensure their appointment slots are filled... and their patients keep coming back!

GET THE FREE GUIDE

The Proven Way to
Reboot Your Practice...

Increase profitability, decrease stress and achieve your goals with proven ways to ensure your practice thrives

GET THE FREE GUIDE

FREE BOOK:
From Hello to Hugs

Get the sensational book on how to turn callers into raving fans. A guide to making MORE from LESS in your dental practice.

GET THE FREE BOOK

Join Michael LIVE for the
FREE Monthly Coffee With the Coach Webinar

Invite your entire team and get expert advice from an industry expert on a new, timely topic every month that you can implement in your practice right away. 

SAVE YOUR SPOT