A Rhetoric Pandemic

February 8, 2021
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What We’ve Got Here Is Failure To Communicate.”

My friend Cal Fussman thinks this famous line from the 1967 movie Cool Hand Luke represents the underlying problem in our healthcare system. Perhaps it’s at the core of many problems we’re now experiencing in our society, our businesses and even personal relationships.

Communication is what sets us apart, at the top of the food chain, as Homo Sapiens. And, it seems we’re not doing a very effective job at it lately.

People talking over one another, delivering conflicting messages, failing to listen, using words that might not accurately reflect the intent; are all-pervasive issues. This is relevant now; in that, they are damaging our healthcare system in ways that impact the most vulnerable among us.

Partisanship, politics, and poor communication have no place in healthcare. Nowhere is this more evident than in the current vaccine rollout.

This is a race against time. By their very nature, Viruses mutate. The sooner we remove potential hosts, the less likely a more dangerous mutation will present.

Why are other Countries doing a far better job than we are? Why have Israel, Bahrain, and the UK been able to vaccinate a higher percentage of their populace?

Marketing (message, market, and media alignment) and simple, implementable systems are the keys.

Leadership, delivering consistent messaging that promotes confidence and trust matters. Once leadership is trusted and the vision communicated, easy and accessible systems can then be implemented to achieve the stated goals and objectives.

Individually, we are powerless to exact change in our society. And though we have a right and an obligation as citizens to make our feelings known and heard, the place to make this really happen is at home and in our business.

 “There is no bad industry, just bad leadership…”

-Verne Harnish Author “Scaling Up

Leadership, as evidenced by its rhetoric can make or break a business.

“What we’ve got here is failure to communicate.”

The Captain’s speech, Cool Hand Luke

How is that playing out in your life?

To your excellent clarity and success,

Michael, Laurie, Merideth, and the PPS team

P.S. Want to learn more about leadership?

Learn more about The Growth Institute HERE

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Dr. Michael Goldberg is one of the leading educators on dental practice management in the United States.

Michael ran and sold a prestigious group practice in Manhattan and has been on Faculty at Columbia University and New York-Presbyterian Medical Center for 30 years including Director of the GPR program and Director of the course on Practice Management.

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